What is Above the Fold?
TL;DR
The portion of a webpage visible without scrolling. Critical content, headlines, and Call to Actions should appear above the fold to capture attention immediately. What's "above the fold" varies by device, test on mobile, tablet, and desktop. This term comes from newspapers where the top half was visible on newsstands.
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Frequently Asked Questions About Above the Fold
What should be above the fold on my homepage?
Your value proposition (what you do and who you help), a clear headline, your primary call to action, and trust signals like reviews or credentials. Visitors should immediately understand what you offer and know what to do next.
Does above the fold still matter with infinite scroll?
Yes. While people will scroll, you have seconds to capture attention. If visitors don't understand your value proposition immediately, they leave before scrolling. First impressions happen above the fold.
How do I know what's above the fold on different devices?
Test on actual devices or use browser developer tools to simulate screen sizes. Common breakpoints: mobile (375-414px wide), tablet (768px), desktop (1024-1920px). Your site analytics show what devices visitors actually use.
Is there an ideal amount of content above the fold?
Less is more. Focus on one clear message, one primary CTA. Cluttered above-the-fold content confuses visitors. White space is valuable, it directs attention to what matters. Don't try to cram everything in before the scroll.
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