Skip to main content
#1 Freelance Web Designer Clutch 2026

Redesign

Website Redesign

Turn an outdated website into a modern, high-performing asset. Strategic redesigns that preserve your SEO equity while dramatically improving user experience and conversions.

15+ Years Experience 300+ Businesses Helped 5 Stars (35+ Reviews)

How I build your website

From strategy to launch in 4-8 weeks.

Discovery & strategy

I research your competitors, understand your customers, and plan a site structure that converts visitors into leads.

Design & build

Custom design tailored to your brand. Mobile-first, fast-loading, built for both users and search engines.

Content & SEO

Every page is written to sell and optimized to rank. No filler content. Every word earns its place.

Launch & optimize

Thorough testing, performance tuning, and launch. Then we monitor, learn, and improve based on real data.

Redesign Process
Kristian working on marketing strategy
Who you're hiring

Why should you trust me?

Google did.

I didn't learn SEO from a blog. I worked with Google directly. They featured me on their Google Activate program all over Europe. If Google trusted me to represent them, you can trust me to rank you on them.

Kristian featured on Google Activate billboard in Bilbao

Before you hire anyone

Website redesign red flags

A redesign should improve what you have, not destroy it. Too many businesses lose their existing Google traffic, break their contact forms, and end up with a prettier website that actually performs worse. Before you hire someone for a redesign, check for these:

They want to throw everything away and start fresh

Your current site has data: which pages bring you visitors, which ones get people to call, which ones Google already ranks. A designer who wants to scrap it all is ignoring evidence that should drive every decision in your new site.

They don't look at what's already working

Before changing anything, ask: "Which pages on my current site bring in the most business?" If your designer hasn't looked at your analytics before proposing changes, they're redesigning based on their taste, not your results.

They never mention your Google rankings

If your current site ranks well for certain searches, a redesign can destroy that overnight. Ask: "How will you make sure I don't lose the Google traffic I already have?" If they look surprised by the question, they've never thought about it.

Ask: "What happens to all my old page links?"

Every link anyone has ever shared to your website, every bookmark, every Google result: these all point to your current pages. If those links lead to dead ends after the redesign, you lose all of that traffic. A good redesigner has a plan for this.

They don't have a plan for your existing content

Your blog posts, case studies, and landing pages have been quietly working for you. If there's no plan for what content moves to the new site, what gets combined, and what gets removed, you'll lose pages that were bringing you leads without realizing it.

They never ask how your current site converts

If they haven't looked at how many people fill out your contact form, how many bounce, or where visitors drop off, how do they know the new design will do better? "It'll look more modern" is not a reason to redesign.

They focus on looks, not speed

Your old website might be ugly, but if it loads in 2 seconds and the new one takes 6, you've traded a cosmetic upgrade for lost customers. Ask: "Will my new site load faster than my current one?" If they can't commit to that, be careful.

They won't agree to measurable goals

"A modern-looking website" is not a success metric. Before the redesign starts, agree on specifics: How fast should it load? How many leads should it generate? If they resist putting numbers on paper, they can't be held accountable when it underperforms.

If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back you get your money back

Problems I solve every day

Sound familiar?

“My website looks like it was built 10 years ago”

An outdated website tells customers your business might be outdated too. But redesigning the wrong way can make things worse. Here's how I do it right:

  • First, figure out what's actually working on your current site so we don't lose it
  • Design a modern site that reflects how your business looks and operates today
  • Make sure every page that currently ranks on Google keeps its ranking after the switch
  • Launch with measurable goals so you can prove the new site performs better

“I'm afraid a redesign will kill my Google traffic”

That fear is justified. Plenty of businesses have lost their rankings after a careless redesign. But it's completely avoidable with the right approach:

  • Map every page that currently brings you traffic and make sure it has a home in the new site
  • Set up redirects so every old link points to the right new page
  • Preserve the content and structure that Google already rewards
  • Monitor rankings closely after launch and fix any drops immediately

“My current developer is gone and I can't even update my own site”

Being locked out of your own website is incredibly frustrating. Here's how I'll make sure that never happens again:

  • Build your new site on a platform you can actually manage yourself
  • Train you on making basic updates: text changes, new photos, blog posts
  • Give you full ownership of every account: hosting, domain, analytics, everything
  • Provide 90 days of support after launch so you're never stuck

Your site, your rules

I build on whatever platform makes sense for your business

WordPress, Shopify, custom JavaScript, headless CMS, static sites: the right choice depends on what your business actually needs, not what your developer prefers to build.

Need an online store? Shopify or WooCommerce. Content-heavy site that needs to rank? WordPress or Astro. Complex web app? React or Next.js. I'll recommend the platform that fits your budget, your team's comfort level, and your growth plans.

You should never feel locked into a platform because your developer only knows one.

Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush

Real clients, real results

What my clients say

I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism.

Laura FernΓ‘ndez

Laura FernΓ‘ndez

merairconsulting.com

Working together has been incredibly easy, and the result has left my website/portfolio exactly where I wanted it: clear, professional, and very much me. She understands your needs, contributes thoughtful ideas, and her experience is evident in every detail. Plus, she's always there to answer any questions or address any unexpected issues, which makes a huge difference.

Itsasne Acha Isasi

Itsasne Acha Isasi

itsasne.com

Featured Redesign Case Study

American Audio Visual LED stage setup with branded screens and professional lighting for corporate event production
EntertainmentEvents Web DesignRedesign

Website Redesign for a 30-Year AV Production Company in Orlando

An Orlando AV company with 5,000+ events and 30 years of experience was stuck with an outdated website that didn't match their reputation. I redesigned the entire site and wrote the content. The result: 455 organic keywords, #1 rankings in their market, and AI visibility across ChatGPT, Google AI Overview, and Gemini.

Result
455 organic keywords ranking with #1 positions and AI search visibility across 4 platforms
455
Organic Keywords
21
AI Mentions
27
AI Cited Pages
View Case Study

Redesign Case Studies

4
Redesign Case Studies
9
Industries
4
Cities
3
States
100%
Success Rate

Simply works for your small business

Small Business Website Redesigns That Protect What Works

I audit your current site, preserve your search rankings, and rebuild everything faster, cleaner, and designed to convert.

Audit before touching anything

Nothing valuable gets lost in the transition

Some pages drive traffic and leads. Others are dead weight. I figure out which is which before I touch a single line of code.

Protect your rankings

Your Google rankings survive the redesign

Most redesigns destroy SEO because nobody maps old URLs to new ones. I create a complete redirect map so every page that ranks today points to the right page tomorrow.

Make it blazing fast

Target 96+ PageSpeed, faster than competitors

If your current site scores 40 on PageSpeed, visitors feel it. I build with modern techniques that target 96+ scores. The speed difference is immediate.

Phone-first rebuild

Looks and works perfectly on every device

Over 60% of your visitors are on mobile. If your current site was designed for desktop and 'made responsive' as an afterthought, mobile users are struggling.

Watch it for 30 days

I catch issues before they cost you customers

The first 30 days after a redesign are critical. I monitor analytics, rankings, forms, and speed daily. If something dips, I fix it.

Train you on everything

You know how to manage your own website

I walk you through how to update content, add pages, and check analytics. The session is recorded so you can reference it later.

Triple guarantee

Performance, ownership, and rankings locked in

Your site loads in under 3 seconds or I keep optimizing until it does. Your website, your content, your domain: full admin access, nothing locked away. Your SEO equity is preserved through the transition. Three guarantees, no excuses.

Always Included in Every Website

Designed to convert visitors into leads Professional copywriting included Under 3-second load times SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Under 3-second load times SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Under 3-second load times SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Under 3-second load times SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Under 3-second load times SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Under 3-second load times SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support

Why DMS?

DMS vs Agency vs DIY

An honest comparison so you can decide what's right for your business.

Recommended
DMS

Performance-built. SEO-ready.

From $4,700

  • 96-100 PageSpeed scores, every project
  • SEO foundation built in from day one
  • 30-Day Proof Period with full refund guarantee
30-Day Guarantee No Contracts
Typical Web Agency

Pretty but slow.

$10,000-$50,000

  • Design-focused, performance as an afterthought
  • Months-long timelines with scope creep
  • Ongoing maintenance contracts required
DIY (Wix/Squarespace)

Quick start. Low ceiling.

Wix $16/mo + 40-80 hrs

  • Drag-and-drop simplicity
  • Limited performance and SEO control
  • Locked into platform ecosystem

Business Terms

6 comparisons
DMS

Project investment

From $4,700 (one-time)

Contract length

Month-to-month

Who does the work

Kristian, directly

Communication

Direct access, same-day response

Hidden costs

None. Transparent pricing.

What you own when done

Everything: code, content, accounts

Agency

Project investment

$10,000-$50,000

Contract length

6-12 month lock-in

Who does the work

Junior staff / account manager

Communication

Through account manager

Hidden costs

Onboarding, setup fees, exit penalties

What you own when done

Often held hostage or locked in

DIY

Project investment

$16/mo + 40-80 hrs of your time

Contract length

N/A

Who does the work

You

Communication

Forums and documentation

Hidden costs

Your time (at your hourly rate)

What you own when done

Everything

"Our old agency site scored 52 on PageSpeed. Kristian's rebuild hit 98 on launch day."

52 to 98 PageSpeed score

E-commerce client

Trust & Risk

7 comparisons
DMS

Guarantee

30-Day Proof Period, full refund

Risk if it fails

Full refund, no hard feelings

Pricing transparency

Published on website

Data and asset ownership

100% yours, always

Reporting

Revenue-focused metrics

Accountability

Cancel anytime

Third-party ranking

#1 on Clutch (verified reviews)

Agency

Guarantee

None

Risk if it fails

Locked in 6-12 months, still paying

Pricing transparency

"Call for a quote"

Data and asset ownership

Often retained by agency

Reporting

Vanity metrics (impressions, clicks)

Accountability

Early termination fees

Third-party ranking

Varies

DIY

Guarantee

None

Risk if it fails

Lost months of your time

Pricing transparency

Clear tool pricing

Data and asset ownership

100% yours

Reporting

Self-interpreted analytics

Accountability

Only yourself

Third-party ranking

N/A

Results & Quality

5 comparisons
DMS

Delivery timeline

4-6 weeks

PageSpeed score

96-100 guaranteed

SEO foundation

Built in: schema, meta, sitemap, speed

Revision rounds

Unlimited until you're happy

Code ownership

Clean code, fully yours

Agency

Delivery timeline

3-6 months

PageSpeed score

60-85 typical

SEO foundation

Often an add-on package

Revision rounds

2-3 rounds, then extra charges

Code ownership

Proprietary CMS or WordPress

DIY

Delivery timeline

Depends on your availability

PageSpeed score

40-70 on template builders

SEO foundation

Basic at best

Revision rounds

Unlimited (you're doing it)

Code ownership

Locked in platform

Choose DMS if...

You want a fast, SEO-optimized site that you actually own. No bloated page builders, no ongoing platform fees, no "call us to make a text change."

Choose DIY if...

You need a simple site fast and have time to learn a builder. Works for basic brochure sites, but you'll hit walls on performance and SEO.

Consider an agency if...

You need a large, complex web application with multiple developers. Expect higher costs and longer timelines.

Based on published web design pricing from Colorado agencies (March 2026). 15 agencies researched Including Infront Webworks, Red Egg Marketing, Intero Digital, Thrive Agency, SpearPoint Marketing, and 2 others.

Start Your 30-Day Proof Period

Month-to-month. 30-day proof period with full refund.

Common questions

Redesign FAQs

Quick answers to help you decide.

Not if it's done correctly. SEO preservation is built into every redesign I do. I audit every URL, map all redirects, and identify pages driving your organic traffic before anything changes. After launch, I monitor rankings daily for 30 days. Most clients see rankings hold steady or improve because the new site is faster and better structured.

A 301 redirect tells Google that a page has permanently moved from the old URL to a new one. It transfers ranking power to the new page. I create a full redirect map before launch so every old URL points correctly. Skipping this step is the number one reason businesses lose organic traffic after a redesign.

Typically 4 to 8 weeks depending on the size and complexity of the site. A 10-page brochure site redesign is faster than a 200-page site with custom functionality. I'll give you a specific timeline after reviewing your current site. The biggest variable is usually content. If you need new copy written, that adds time.

Each redesign is scoped based on the number of pages, features, content needs, and technical complexity. A straightforward brochure site redesign costs less than rebuilding a large site with custom integrations. Book a call and I'll review your current site and give you an honest quote.

I audit all your existing content before the redesign starts. Pages that perform well get migrated and improved. Pages that do nothing get consolidated or removed. If your current copy needs rewriting, I include that in the project scope. Nothing gets deleted without your approval, and every decision has a clear reason behind it.

If your site is slow, hard to navigate on phones, not generating leads, or built on outdated technology that limits what you can do, a redesign usually makes more sense than patching problems. Small updates work when the foundation is solid but the content or design feels dated. I'll tell you honestly which approach makes sense for your situation.

FAQ illustration

Still scrolling?

Most people who scroll this far are ready. Let's talk.

Redesign Insights & Guides

Latest articles on redesign strategy and best practices.

More ways I can help

Explore Other Services

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

SEO

SEO

Get found by customers actively searching for what you offer. I optimize your presence across Google Search and Maps.

  • Local SEO & Google Maps
  • Technical site audits
  • Content optimization
  • Keyword strategy
Explore SEO

People are asking ChatGPT who to hire. Are you the answer? If not, you need:

AIO

AIO

Appear when people ask ChatGPT, Claude, or Perplexity for recommendations. The new frontier of search.

  • AI search optimization
  • Structured data markup
  • Answer-ready content
  • Brand authority building
Explore AIO

People judge your business in 5 seconds based on how you look. Do you look pro? If not, you need:

Branding

Branding

Stand out from competitors with a memorable brand identity that resonates with your ideal customers.

  • Logo & visual identity
  • Brand voice & messaging
  • Style guide creation
  • Competitive positioning
Explore Branding
Kristian Kreaktive at Google Activate event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at Digital Marketing Services

Ranked #1 freelance web designer by Clutch. 17+ years building websites and SEO strategies that bring real results for small businesses.

#1 Freelance Web Designer Ranked #1 Top Freelance Web Designer by Clutch, 2026 #1 WordPress Designer Ranked #1 Top Freelancer WordPress Designer by Clutch, 2026 Featured by Google Google Activate Case Study (Google, 2016) 5 Google Rating 5 stars across 35 Google reviews
Learn more about my approach

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.