AI Optimization Glossary
The future of search is AI-powered. Learn the terminology behind AI optimization and how to position your content for visibility in ChatGPT, Claude, and other AI assistants.
Learn about our AIO servicesAI Answer Engine
AI-powered tools designed to directly answer questions rather than provide links, Perplexity, You.com, and Bing Chat. An...
Read definition AIOAI Citation
When an AI system references or attributes information to your website or content. In Perplexity, citations appear as fo...
Read definition AIOAI Hallucination
When AI generates confident but factually incorrect information, making up business details, fake citations, or wrong cl...
Read definition AIOAI Optimization
The practice of optimizing your digital presence to be discovered, understood, and recommended by AI systems like Chatgp...
Read definition AIOAI Recommendation
When an AI assistant suggests your business in response to a user query, "Based on your needs, I'd recommend [Your Busin...
Read definition AIOAI Search
Search experiences powered by AI that provide direct answers rather than just links, Perplexity, Chatgpt's browsing mode...
Read definition AIOAI Source Verification
How AI systems validate information accuracy before including it in responses. Advanced AI tools cross-reference multipl...
Read definition AIOAI Visibility
How visible your brand is across AI-powered experiences, Chatgpt, Claude Ai, Perplexity, Gemini, and AI features in trad...
Read definition AIOBrand Mention
Any reference to your business name in AI responses, articles, or online discussions, even without a link. Brand mention...
Read definition AIOChatGPT
OpenAI's conversational AI, one of the most popular Large Language Models. ChatGPT (and its browsing feature) can answer...
Read definition AIOClaude AI
Anthropic's conversational AI assistant, known for nuanced reasoning and safety features. Like Chatgpt, Claude can recom...
Read definition AIOConversational Intent
The user's goal when asking AI a natural language question, similar to Search Intent but for conversational queries. "Fi...
Read definition AIOConversational Search
Search behavior using natural language questions rather than keyword strings, "Where's a good family dentist in Denver t...
Read definition AIOEntity Recognition
How AI systems identify and understand distinct entities, people, places, organizations, concepts. When AI recognizes yo...
Read definition AIOFactual Accuracy
The correctness of information on your website and across the web. AI systems increasingly prioritize Source Verificatio...
Read definition AIOFAQ Optimization (AI)
Structuring FAQ content specifically for AI systems to easily extract and cite. Beyond traditional FAQ schema, this mean...
Read definition AIOGemini
Google's advanced AI assistant (formerly Bard), integrated into Google Search and other products. Gemini powers AI Overv...
Read definition AIOKnowledge Graph
A database of facts and relationships between entities that search engines and AI use. Google's Knowledge Graph powers t...
Read definition AIOLarge Language Model
The AI technology (LLM) behind tools like Chatgpt, Claude Ai, and Gemini. LLMs are trained on massive amounts of text an...
Read definition AIOLLM Visibility
The degree to which your brand, content, or business appears in responses from Large Language Models like Chatgpt, Claud...
Read definition AIOPerplexity
An AI-powered search engine that provides cited answers by searching the web in real-time. Unlike Chatgpt, Perplexity al...
Read definition AIORAG
Retrieval-Augmented Generation, how AI tools like Perplexity combine real-time web search with AI response generation. R...
Read definition AIOSource Attribution
When AI systems identify where their information came from. Perplexity shows citations for every claim; Google's AI Over...
Read definition AIOStructured Content (AI)
Content organized for easy AI parsing, clear headings, bullet points, tables, FAQs, and Schema Markup. AI systems extrac...
Read definition AIOTopical Authority (AI)
Being recognized by AI systems as an authoritative source on a specific topic. AI evaluates Topical Authority through co...
Read definition AIOTraining Data
The vast collection of text Large Language Models learn from. LLMs trained before a certain date have "knowledge cutoffs...
Read definition AIOZero-Click (AI)
When AI provides answers without users clicking to your website, similar to traditional Featured Snippets but more compr...
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