What is Attorney Advertising?

Common restrictions include: no false/misleading claims, required disclaimers in some states, limits on 'specialist' claims without certification, restrictions on dramatizations in TV ads, rules about past results claims, and timing restrictions for soliciting accident victims.

Yes. Your website is advertising. All bar advertising rules apply to website content, including required disclaimers, restrictions on claims, and accuracy requirements. Many attorneys overlook this when building websites.

Contact your state bar association or check their website. Most have specific Rules of Professional Conduct sections on advertising. Some require pre-approval of ads. If multi-state, comply with all relevant jurisdictions.

Consequences range from warnings to bar discipline, including suspension or disbarment for serious violations. Beyond bar consequences, competitors may file complaints. It's worth investing in compliance review before launching campaigns.

Rules vary by state. Some allow testimonials; others require disclaimers or prohibit them entirely. Past results claims often require specific disclaimers. When in doubt, consult your bar association before using testimonials.