What is Clicks (Search)?
TL;DR
In Google Search Console, the number of times users clicked through to your website from search results. Clicks represent actual traffic delivered by Google, real people visiting your site. Compare clicks to Impressions to calculate CTR (Click-Through Rate). A page might rank well (high impressions) but receive few clicks if the Title Tag and Meta Description don't compel action. Alternatively, a page might have great CTR but low total clicks simply because search volume for that keyword is limited. Track clicks by query and by page to understand what's driving traffic. Pages with declining clicks need investigation, dropped rankings, increased competition, or SERP Features stealing clicks. Clicks are the bridge between visibility and actual website engagement.
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Frequently Asked Questions About Clicks (Search)
Why are my clicks decreasing even though rankings are stable?
Possible causes: SERP features (featured snippets, local packs) taking clicks, seasonal changes in search volume, increased competition with better meta content, or changes in how search results display. Check if new SERP features appeared.
What's more important, clicks or impressions?
Clicks represent actual traffic; impressions represent visibility. Both matter. Growing impressions without clicks means you're visible but not compelling. Focus on increasing clicks from your impressions through better meta content.
How do I track which keywords drive clicks?
Google Search Console Performance report shows clicks by query. Filter by page to see which keywords drive traffic to specific pages. This data helps you understand what actually brings visitors, not just what you rank for.
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