What is Content Audit?
TL;DR
A comprehensive review of all content on your website to assess performance and quality. Content audits identify what to keep, update, consolidate, or remove. Look for Thin Content, Duplicate Content, Content Cannibalization, and outdated information. Audit at least annually, more often for large sites.
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Frequently Asked Questions About Content Audit
What does a content audit involve?
Inventory all pages, analyze performance (traffic, rankings, conversions), assess quality, identify issues (thin content, duplicates, outdated info), and decide action for each: keep as is, refresh, consolidate, or delete. Use a spreadsheet to track everything.
How often should I audit my content?
At least annually for most sites. Quarterly for sites with lots of content or fast-changing industries. After major algorithm updates. After redesigns or migrations. Regular audits catch problems before they significantly impact traffic.
Should I delete underperforming content?
Maybe. If content is thin, outdated, irrelevant, or cannibalizing better pages, delete or redirect it. If content has potential but underperforms, refresh it first. Don't delete just because something gets low traffic; some pages serve purposes beyond traffic.
What tools do I need for a content audit?
Google Analytics and Search Console for performance data. Screaming Frog or Sitebulb to crawl your site. A spreadsheet to organize findings. Optional: SEO tools like Ahrefs or Semrush for deeper analysis. Start simple, you can get sophisticated later.
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