What is Content Pillar?

The pillar page covers a broad topic comprehensively. Cluster content dives deep into subtopics. All cluster pages link back to the pillar. This creates a network of related content that signals topical authority to Google and keeps visitors engaged on your site.

Long enough to comprehensively cover the topic, typically 2,000-4,000+ words. But length alone isn't the goal. The pillar should provide an overview of the entire topic, then link out to clusters for deeper dives on subtopics.

Broad enough to have multiple subtopics, specific enough to be focused. Your core services or main customer questions make good pillars. 'Kitchen Remodeling' works. 'Home Improvement' is too broad. 'Undermount Sink Installation' is too narrow.

5-10 cluster articles per pillar is a good starting point. Add more as you develop the topic. Each cluster should be substantial content, not thin articles created just to hit a number. Let the topic's natural subtopics guide your cluster count.