What is Content Strategy?
TL;DR
The planning, creation, and management of content to achieve business goals. A content strategy defines what content to create, for whom, in what format, and how it supports Search Engine Optimization and customer acquisition. Good strategy prevents random content creation and ensures every piece serves a purpose for your Topical Authority.
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Frequently Asked Questions About Content Strategy
Why do I need a content strategy instead of just writing blogs?
Random blogging wastes effort on topics that don't attract customers or build authority. A strategy ensures every piece serves a purpose: targeting keywords your customers search for, answering their questions, and guiding them toward your services. Strategy makes content work for your business.
What should a content strategy include?
Define your audience (who are you writing for?), topics and keywords (what do they search for?), content types (blog, video, guides), frequency (sustainable publishing pace), and goals (traffic, leads, authority). Also include how content supports the customer journey from awareness to purchase.
How often should I publish content?
Consistency matters more than frequency. One quality piece per week beats daily mediocre posts. Start with what's sustainable, monthly is fine for many small businesses. Increase frequency as you build capacity, but never sacrifice quality for quantity.
Should content strategy focus on SEO or audience needs?
Both, they're connected. SEO helps content get found. Audience value keeps people engaged and builds trust. Content that ranks but disappoints readers fails. Content that helps readers but never gets found also fails. Balance discoverability with value.
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