What is Conversational Search?

With AI, people ask full questions like they're talking to a person: 'Who's the best plumber in Denver that works weekends?' instead of 'plumber Denver weekend service.' This means your content needs to answer questions, not just match keywords.

Create content that answers questions the way people actually ask them. FAQs are gold. Use natural language in headings. Address the full question: who, what, where, when, why, and how much. Think about how a customer would ask, not how a marketer would write.

Yes, voice search and Google's AI Overviews also favor conversational content. Writing for how people naturally ask questions improves performance across AI search, voice assistants, and traditional search with AI features.

Think about what customers ask before hiring: 'How much does [service] cost?' 'Who's the best [service] for [specific need]?' 'What should I look for in a [service provider]?' Answer these directly and thoroughly on your website.