What is Copywriting?
TL;DR
Writing specifically designed to persuade readers to take action, buy, call, subscribe, or click. Copywriting differs from content writing (informational) in its direct commercial intent. Effective copy focuses on benefits over features, addresses objections, and includes clear Call to Actions. Critical for Landing Pages and ads.
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Frequently Asked Questions About Copywriting
What's the difference between copywriting and content writing?
Copywriting aims to persuade and drive action, sales pages, ads, email campaigns. Content writing aims to inform and engage, blog posts, guides, articles. Both matter, but they serve different purposes and use different techniques.
What makes copywriting effective?
Focus on benefits (what customers get) not features (what you offer). Address objections before they arise. Use clear, action-oriented language. Create urgency without manipulation. Speak to one reader, not a crowd. Test and refine based on results.
Where do I need copywriting on my website?
Service pages, homepage value proposition, about page, landing pages, CTAs, email sequences, and ad copy. Anywhere you want visitors to take action. Blog posts are content writing, but their CTAs are copywriting.
Should I hire a copywriter or do it myself?
If your current pages don't convert visitors into leads, hiring a copywriter often pays for itself quickly. If budget is tight, study copywriting principles and rewrite your key pages. Service pages and landing pages should be priority investments.
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