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Local SEO

What is Data Aggregators?

TL;DR

Companies that collect and distribute business data to hundreds of directories. The major aggregators (Data Axle, Localeze, Foursquare) feed data to Yelp, Apple Maps, GPS systems, and more. Submitting to aggregators is efficient for Local Citations, but you sacrifice some control. Always verify data is correct at the source.

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Frequently Asked Questions About Data Aggregators

Which data aggregators should I submit to?

The big four: Data Axle (formerly InfoUSA), Localeze (owned by Neustar), Foursquare (merged with Factual), and Infogroup. These feed data to hundreds of directories, apps, and GPS systems. Submitting to all four covers the widest distribution of your business information.

How long does aggregator distribution take?

Weeks to months. Aggregators update on their own schedules, and the downstream sites they feed may update even less frequently. Don't expect instant results, it's a slow process. If you change your business info, plan for a lengthy propagation period.

Do I still need manual citations if I use aggregators?

Yes. Aggregators are efficient but don't reach everything. Manually claim and optimize your most important directories, Google, Yelp, Bing, Apple Maps, Facebook, industry-specific sites. Use aggregators for the long tail, but don't rely on them exclusively.

What if aggregators have wrong information about my business?

You need to fix it at the source, which is tedious. Submit corrections to each aggregator directly. Some allow online updates; others require phone or mail. Incorrect aggregator data will keep spreading wrong info to downstream sites, so fix it even if it takes effort.

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