What is Dynamic Content?
TL;DR
Email content that changes based on subscriber attributes or behavior, showing different content to different people within a single campaign. Instead of creating separate emails for each segment, dynamic content blocks adapt automatically. Examples: showing men's products to male subscribers and women's products to female subscribers in the same email template; displaying local store information based on subscriber location; featuring loyalty member perks only to loyalty members. Dynamic content enables Email Personalization at scale without multiplying your workload. Most enterprise email platforms (Klaviyo, HubSpot, Salesforce Marketing Cloud) support dynamic content through conditional logic. Set up rules based on subscriber data, and the email assembles the right pieces for each recipient. This combines the efficiency of one campaign with the relevance of targeted messaging.
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Frequently Asked Questions About Dynamic Content
What is dynamic content in email?
Content blocks that change based on subscriber data. One email template shows different products, images, or text to different people. Male subscribers see men's products; female subscribers see women's products, same campaign, different content.
How is dynamic content different from sending separate campaigns?
Instead of creating 5 different emails for 5 segments, you create one email with dynamic blocks. Less work, easier management, same personalization. The email assembles the right pieces for each recipient automatically.
What email platforms support dynamic content?
Most enterprise platforms: Klaviyo, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Mailchimp (higher tiers). Basic platforms may not. Check your platform's conditional content or dynamic content features.
What data can I use for dynamic content?
Any subscriber attribute: location, purchase history, preferences, engagement level, customer type, signup source. The more data you collect, the more dynamic options you have.
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