What is Email Deliverability?
TL;DR
The ability to reach subscribers' inboxes rather than spam folders or getting blocked entirely. You can write perfect emails, but if they don't arrive, nothing else matters. Deliverability depends on Sender Reputation, Email Authentication, list quality, content quality, and subscriber engagement. Warning signs of deliverability problems: plummeting Open Rates, increased Email Bounce Rates, and subscriber complaints. Protect deliverability by: maintaining clean lists (remove bounces and dormant addresses), using Double Opt-In, authenticating your domain (SPF, DKIM, and DMARC), avoiding spam trigger words, and making unsubscribing easy. Send from a professional domain, not Gmail. Warm up new email domains gradually. High engagement (opens, clicks) signals to email providers that your messages are wanted, another reason Email Segmentation and relevant content matter beyond immediate conversion.
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Frequently Asked Questions About Email Deliverability
How do I know if I have deliverability problems?
Warning signs: open rates suddenly drop, bounce rates increase, subscribers say they're not receiving emails, or you appear in Gmail's spam folder. Monitor these metrics consistently to catch problems early.
What hurts email deliverability?
Bought lists, high bounce rates, spam complaints, missing authentication, sending from free email domains (Gmail), sporadic sending patterns, and low engagement. Fix these issues before they compound.
How do I improve deliverability?
Clean your list regularly, use double opt-in, set up SPF/DKIM/DMARC authentication, send from your own domain, maintain consistent sending patterns, make unsubscribing easy, and create engaging content people actually want.
Should I send from my personal Gmail?
No. Use your own domain (you@yourbusiness.com). Free email domains signal unprofessional or potentially spammy senders. Professional domains with proper authentication have much better deliverability.
Terms Related to Email Deliverability
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