What is Evergreen Content?
TL;DR
Content that remains relevant and valuable long after publication, as opposed to news or trending topics. "How to Fix a Leaky Faucet" stays useful for years; "2024 Plumbing Trends" expires. Evergreen content compounds traffic over time and forms the backbone of sustainable Content Strategy.
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Frequently Asked Questions About Evergreen Content
Why should I prioritize evergreen content?
Evergreen content keeps driving traffic for years. A helpful guide written today can generate leads in 2027. Trending content has a spike and dies. For small businesses with limited resources, evergreen content delivers better ROI than chasing news cycles.
What are examples of evergreen content?
How-to guides, FAQs, glossaries, foundational explanations, buying guides, and comparison content. Anything that answers questions people will still ask next year. Your most common customer questions often make great evergreen topics.
Does evergreen content still need updating?
Yes, even evergreen content can become dated. Statistics get old, recommendations change, new solutions emerge. Review evergreen content annually and refresh as needed. The structure stays relevant; details may need updates.
Should I ever create non-evergreen content?
Yes, in moderation. News, trends, and seasonal content can attract immediate attention and show you're current. Just don't make it your entire strategy. Aim for 70-80% evergreen, with some timely content mixed in.
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