What is Factual Accuracy?

AI systems are burned by hallucinations, making up wrong facts. They increasingly verify information against multiple sources before citing it. If your website says something different from your Google Business Profile, directories, or industry standards, AI may distrust your content entirely.

AI might tell users your hours are wrong, your services are different than they are, or your pricing is outdated. Worse, it might recommend competitors because it can't verify your information. Inconsistent data across the web makes AI uncertain about what's true.

Audit your web presence: website, Google Business Profile, all directories, social profiles. Make sure hours, services, pricing, and contact info are identical everywhere. Update them all when things change. Remove or correct outdated information.

For factual claims, yes. 'We've served over 5,000 customers since 2010' is stronger than 'We've served many customers.' Statistics, credentials, awards, certifications, anything verifiable builds AI trust in your content.