What is Featured Snippet?

Target question-based keywords. Structure content with clear Q&A format, ask the question in a header, then immediately answer in 40-60 words. Use lists and tables where appropriate. Already ranking on page one increases your chances.

Paragraph snippets (direct answers), list snippets (steps or items), table snippets (comparisons or data), and video snippets. Google chooses the format based on the query. Structure your content in the format most likely to match.

Usually yes, they dramatically increase visibility. However, some worry about 'zero-click' searches where users get their answer without clicking. For most businesses, the brand visibility and additional clicks from snippets outweigh any concerns.