What is First-Click Attribution?
TL;DR
An Attribution Model giving 100% conversion credit to the very first touchpoint in the customer journey. If someone discovers your business through a blog post, returns via email, and converts through a Google Ad, the blog gets full credit. First-click attribution values awareness and discovery channels, making it useful for brands investing heavily in content marketing, PR, or brand awareness campaigns. However, it ignores everything that happened between discovery and conversion, potentially overvaluing channels that attract window shoppers who never convert. Use first-click alongside Last-Click Attribution to understand both ends of the customer journey. Neither alone tells the complete story.
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Frequently Asked Questions About First-Click Attribution
When is first-click attribution useful?
When you want to understand what channels create awareness and bring new people into your funnel. Content marketing, PR, and brand campaigns often show their value best under first-click attribution because they start customer journeys.
What does first-click attribution miss?
Everything that happens after initial discovery. A blog post might create awareness, but email nurturing and retargeting might close the deal. First-click gives all credit to the blog, ignoring the crucial conversion channels.
Should I use first-click for my business?
Use it alongside other models, not alone. Compare first-click (discovery value) with last-click (conversion value) to see the full picture. Most businesses benefit from multi-touch attribution models like data-driven.
Terms Related to First-Click Attribution
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