What is Franchise SEO?

It depends on the franchise agreement and operational capability. Some franchises maintain corporate control with location-level access for operational updates. Others give franchisees full control with brand guidelines. Either way, ensure someone actively manages each profile, dormant profiles hurt rankings.

Enough to be locally relevant without breaking brand consistency. Local staff photos, community involvement, location-specific testimonials, and local event content work well. Core messaging, pricing language, and brand assets should stay consistent across locations.

Potentially, especially in overlapping territories. Proper territory definition, clear service area boundaries, and location-specific content help Google understand which franchise serves which area. If two locations fight for the same keyword, neither may rank well.

Each location's reviews affect that location's ranking independently. Corporate can set review generation policies and response guidelines, but reviews accumulate at the individual GBP level. Franchisees with active review programs outperform those who ignore reviews, regardless of brand strength.