What is Gated Content?

Gate high-value tools, templates, and resources that solve specific problems. Leave open educational content that builds awareness and trust. Blog posts should be open (for SEO). Calculators, detailed guides, and exclusive research can be gated.

Yes, if you gate too much. Search engines can't index content behind forms. Balance is key: use open content for SEO and discovery, gated content for lead generation. Don't hide all your best content, some must be findable.

The minimum necessary. Every additional field reduces conversions. For low-commitment downloads, email only. For high-value content or sales-ready leads, you can ask for more (name, phone, company). Match form length to content value.

If done strategically, yes. Gated content builds an email list you control (unlike social followers). You can nurture leads over time. But gate the wrong content and you'll just frustrate potential customers while gaining low-quality leads.