What is GBP Categories?

Extremely important. Your primary category is the strongest signal to Google about what you do. It heavily influences which searches show your business. Choose the most specific accurate category, 'Pediatric Dentist' not just 'Dentist.'

One primary category and up to nine secondary categories. Only add secondary categories for services you actually offer. Adding irrelevant categories to chase traffic can hurt your relevance for core searches.

Yes, you can update categories anytime in your GBP dashboard. If your business evolves or Google adds more specific categories, update accordingly. Changes take effect after Google reviews them.

Start typing your business type in the category field to see options. Look at what competitors use. Check if Google offers more specific options that match your specialty. There's no master list, discovery happens through the interface.