What is Google Ads?

You set your own budget, no minimum. Costs depend on keyword competition. Some businesses spend $500/month, others $50,000+. Start small (even $10/day) to test and learn before scaling. You only pay when someone clicks.

Search ads (text ads in search results) are best for capturing intent, people actively looking for what you offer. Display and YouTube are better for awareness. Start with Search for most service businesses.

Yes, but there's a learning curve and room for expensive mistakes. Google's interface is complex, and optimization requires ongoing attention. Many small businesses benefit from professional help, at least initially.

Ads can show immediately. But meaningful optimization data takes 2-4 weeks minimum. Don't judge success in days. Budget for a learning period, track conversions carefully, and make data-driven decisions.

Common reasons: low budget (exhausted early in day), low Quality Score, bid too low, ad disapproval, targeting too narrow, or billing issues. Check your campaign status and recommendations in Google Ads dashboard.