What is Google Business Profile?
TL;DR
The free Google listing that displays your business in Maps and local search results (formerly Google My Business). Your GBP includes hours, photos, reviews, services, and posts. It's the foundation of Local SEO, a well-optimized profile dramatically improves Local Pack rankings. Verify your listing, complete every section, and keep it updated.
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Frequently Asked Questions About Google Business Profile
How do I set up Google Business Profile?
Go to business.google.com, sign in with a Google account, and follow the setup wizard. You'll enter business details and verify ownership (usually via postcard, phone, or email). Complete every section, hours, services, photos, description.
Is Google Business Profile really free?
Yes, completely free. Google wants accurate business information for their Maps and Search products. There's no premium tier. If someone tries to charge you for 'Google listing management,' be skeptical.
How do I improve my Google Business Profile ranking?
Complete every section, add photos regularly, respond to all reviews, post updates, ensure NAP consistency across the web, collect more reviews, and add services/products. An active, complete profile outranks incomplete ones.
How often should I update my Google Business Profile?
Add photos monthly, post updates weekly or bi-weekly, respond to reviews within 24-48 hours. Update hours for holidays immediately. Regular activity signals to Google that the listing is accurate and actively managed.
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