What is Google Posts?
TL;DR
Mini-updates you can publish to your Google Business Profile, offers, events, news, or products. Posts appear in your GBP panel and can include images, text, and call-to-action buttons. They expire after 7 days (events last until the event ends). Active posting signals freshness to Google and gives customers more reasons to engage.
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Frequently Asked Questions About Google Posts
How often should I post on Google Business Profile?
Weekly is a good target for most businesses. Posts expire after 7 days, so regular posting keeps your profile active. Even bi-weekly is better than nothing. Consistency matters more than volume.
What should I post on Google Business Profile?
Special offers and promotions, new services or products, seasonal announcements, events, and company news. Include eye-catching images and clear calls to action. Mix promotional and informational content.
Do Google Posts help with local rankings?
They signal freshness and engagement, which may help indirectly. More importantly, posts give searchers another reason to click through to your profile and engage with your business. They're worth doing for visibility alone.
Terms Related to Google Posts
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