What is Guaranteed Rankings?

Google's algorithm uses hundreds of factors and changes constantly. No one outside Google fully knows how it works. Competitors are also optimizing. Variables like user behavior affect rankings. Anyone claiming guaranteed rankings either doesn't understand SEO or is lying.

Same red flag. They might deliver page one for worthless keywords nobody searches. Legitimate providers focus on traffic, leads, and revenue, not arbitrary ranking promises. Ask for specifics about WHICH keywords and expected search volume.

Legitimate providers promise: clear strategy, transparent reporting, consistent effort, and improvement over time. They set realistic expectations about timelines. They explain their methods. They never promise specific rankings or immediate results.

Yes, expecting improvement is reasonable. Expecting specific positions is not. Good SEO should improve rankings over time. But honest providers won't guarantee 'position #3 by March' because they can't control that outcome.

Watch for: unsolicited emails promising first page results, prices that seem too good, refusal to explain methods, guaranteed results in specific timeframes, claims of 'special Google relationships,' and high-pressure sales tactics. Trust your instincts.