What is Heat Mapping?
TL;DR
Visual representation of where users click, scroll, and focus attention on your pages. Heat maps show what's working and what's being ignored. Tools like Hotjar and Microsoft Clarity provide this data. Use heat mapping alongside A/B Testing to improve User Experience and Conversion Rate.
On this page
Frequently Asked Questions About Heat Mapping
What can heat maps tell me about my website?
Heat maps show where people click (are they clicking non-links?), how far they scroll (is important content being seen?), and what draws attention. They reveal what's working, what's ignored, and where users get confused.
What are the different types of heat maps?
Click maps show where people click. Scroll maps show how far down the page people scroll (and where most drop off). Move maps track mouse movement (approximating eye focus). Session recordings show individual user journeys.
How do I use heat map data to improve my site?
If important content is below where people stop scrolling, move it up. If people click on non-clickable elements, make them links or clarify they're not interactive. If CTAs get no clicks, make them more prominent or change the copy.
Which heat mapping tool should I use?
Microsoft Clarity is free and excellent for most sites. Hotjar offers more features on free and paid tiers. Lucky Orange and Crazy Egg are solid paid options. Start free, most small businesses get enough insight from free tools.
Terms Related to Heat Mapping
A/B Testing
Comparing two versions of a webpage to see which performs better. You show version A to half your visitors and version B...
Read definition Web DesignConversion Rate
The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or call...
Read definition Web DesignUser Experience
The overall experience a user has when interacting with a website or application, encompassing usability, Accessibility,...
Read definition Web DesignAbove the Fold
The portion of a webpage visible without scrolling. Critical content, headlines, and Call To Actions should appear above...
Read definition Web DesignAccessibility
Making your website usable by people with disabilities, visual, auditory, motor, and cognitive. This includes proper Alt...
Read definition Web DesignCall to Action
An element prompting visitors to take a specific action, "Call Now," "Get a Free Quote," "Schedule Appointment." Effecti...
Read definition
