What is Internal Linking?
TL;DR
Links from one page on your site to another page on your site. Internal links help visitors navigate, distribute Page Authority throughout your site, and show Google which pages are most important. A solid internal linking structure is a key part of On-Page SEO that many businesses overlook.
On this page
Frequently Asked Questions About Internal Linking
Why is internal linking important for SEO?
Internal links help Google discover pages, understand site structure, and distribute ranking power. They also keep visitors on your site longer by guiding them to related content. Many sites under-utilize this free SEO opportunity.
How many internal links should a page have?
There's no magic number, include as many as naturally make sense. Link whenever mentioning related topics. Most pages should have 3-10 internal links. Important pages like service pages should receive more internal links from across your site.
What's a good internal linking strategy?
Link from high-authority pages to pages you want to rank. Use descriptive anchor text. Create content hubs where related pages link together. Update old content to link to new content. Make important pages reachable within 3 clicks from the homepage.
Terms Related to Internal Linking
Anchor Text
The clickable text in a hyperlink. When someone links to your site with anchor text like "Denver plumber," it signals to...
Read definition SEOOn-Page SEO
The practice of optimizing individual web pages to rank higher in search results. On-page SEO focuses on both content an...
Read definition SEOPage Authority
A third-party metric predicting how well a specific page will rank, versus Domain Authority which measures the whole web...
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
Read definitionFeatured SEO Case Study
How a CPA Firm Captured 991 Top-3 Google Rankings and 175 AI Overview Citations
Strategic website redesign and content architecture helped an established Colorado Springs CPA firm dominate both traditional search and AI-powered results, with 991 keywords in the top 3 and 175 AI Overview citations.
More SEO Case Studies
Featured
Local SEO Case Study: From Invisible to #1 Across 100 Miles in 6 Days
From invisible to #1 across 100 miles in 6 days
How 50 Monthly Searches Turned Into a Fully Booked Consulting Business
From zero online presence to fully booked in 6 months, zero ad spend
Secrets of the Tribe: From Basic Template to 49 Position 1 Rankings in 3 Months
#1 on Google for 49 searches in just 3 months
E-commerce SEO Case Study: From $28,800 in Annual Ad Spend to 7,500+ Monthly Organic Visitors
Stopped paying $2,400/month in ads, now gets 7,500 visitors free
Featured
How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
Website Redesign for a Regenerative Medicine Clinic That Actually Converts
Patients now book online instead of calling to ask questions
Ready for Results Like These?
Let's talk about how seo can drive real growth for your business.
Get a Free ConsultationSEO Articles
View All Posts »
The Complete SEO Guide for Small Businesses (2026)
Everything a small business owner needs to know about SEO in 2026. Real strategies, honest timelines, and actual results from businesses like yours.
How to Build a Local SEO Strategy That Actually Works in 2026
A comprehensive guide to local SEO in 2026, covering Google Business Profile optimization, citation building, review management, and the tactics that actually move rankings for small businesses.
SEO vs PPC – How to Choose the Right Strategy for Your Small Business Marketing
Should you invest in SEO or PPC for your small business? This comprehensive guide breaks down both strategies, their costs, benefits, and when to use each.
SEO Guide: Google's 2025 Quality Guidelines Explained for Business Owners
Learn how Google's E-E-A-T quality guidelines actually work and how to use them to outrank competitors in local search results.
10 Website Design Mistakes Killing Your SEO (2025)
Discover the most common website design mistakes that hurt your SEO rankings and learn how to fix them for better traffic and conversions.
