What is Keyword Stuffing?
TL;DR
Overloading a page with keywords in an unnatural way, a Black Hat SEO tactic from the early 2000s that now hurts rankings. Google easily detects it. Write for humans first; use keywords naturally. If your content sounds robotic or repeats the same phrase constantly, you've gone too far. Focus on topic coverage, not keyword density.
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Frequently Asked Questions About Keyword Stuffing
What is keyword stuffing?
Keyword stuffing means cramming keywords into content unnaturally, repeating phrases excessively, hiding keywords in white text, or forcing keywords into every sentence. Example: 'Our Denver plumbers offer Denver plumbing services in the Denver area for Denver residents.'
Does keyword stuffing still work?
No. Google has been penalizing keyword stuffing since the early 2010s. It hurts rankings rather than helping. Modern SEO focuses on topic coverage and natural language, not repeating exact phrases.
What's the right keyword density?
There's no magic number, focus on writing naturally rather than hitting a percentage. If you cover the topic thoroughly, relevant terms appear naturally. Read your content aloud; if it sounds forced or repetitive, revise it.
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