What is Large Language Model?

Think of LLMs as extremely sophisticated autocomplete systems trained on billions of web pages, books, and documents. They predict what text should come next, but they've become so good at it that they can have conversations, answer questions, and even recommend businesses.

Millions of people now ask ChatGPT, Claude, and Perplexity questions like 'best plumber in Denver' instead of Googling. If these AI tools don't know about your business, or have wrong information, you're invisible to a growing segment of potential customers.

LLMs learn from web content during training (their 'knowledge cutoff') and through real-time web search. Your website, directory listings, reviews, and mentions across authoritative sites all contribute to how AI understands and describes your business.

You can't directly control it, but you can influence it. Create clear, authoritative content about your business. Maintain consistent information everywhere. Get mentioned on reputable sites. The more accurate, well-cited content exists about you, the better AI will represent you.