What is Linear Attribution?

An Attribution Model distributing conversion credit equally across all touchpoints. If a customer interacted with your brand through four channels before converting, each receives 25% credit. Linear attribution acknowledges that multiple touchpoints contribute to conversions, more realistic than First-Click Attribution or Last-Click Attribution for complex journeys. However, treating all touchpoints equally is also unrealistic; the ad that created initial awareness and the landing page that closed the deal probably aren't equally valuable. Linear works as a simple compromise when you want to value the full funnel but lack sophisticated analysis tools. For most businesses, Data-Driven Attribution provides better insights if your volume supports it.