What is Logo Design?

A good logo is simple, memorable, timeless, versatile (works at any size, in color and black/white), and appropriate for your industry. It should be recognizable at a glance and work across all applications from favicons to billboards.

Logo costs range from $300-500 for freelancers to $2,000-10,000+ for agencies. Cheap logos from logo mills often have quality and originality issues. A good logo is a long-term investment, you'll use it for years.

You should get: vector files (AI, EPS, SVG) for scaling, raster files (PNG, JPG) for web use, variations (full color, black, white, single color), and different formats (horizontal, stacked, icon-only). Also request the fonts used.

Most small businesses benefit from a wordmark (name as logo) or combination mark (symbol + name). Pure symbols (like Nike's swoosh) only work after massive brand recognition. For new businesses, include your name.

Consider redesigning when your logo looks dated, doesn't reproduce well digitally, your business has evolved significantly, or customers don't recognize/remember it. Avoid redesigning too often, recognition takes time.

Yes, and you should. Trademark registration protects your logo from competitors. Consult a trademark attorney to search existing marks and file correctly. This prevents future legal issues and protects your investment.