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Local SEO

What is Map Pack?

TL;DR

Another name for the Local Pack, the map with three business listings that appears in local search results. The map pack appears for searches with local intent, like "dentist near me" or "pizza in Denver." Businesses must have a verified Google Business Profile and serve customers at a physical location to appear.

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Frequently Asked Questions About Map Pack

What's the difference between map pack and local pack?

Same thing, different names. Map pack, local pack, 3-pack, and snack pack all refer to the map with three business listings that appears for local searches. Industry jargon varies; they mean the same feature.

Why does Google show a map pack for some searches but not others?

Google determines search intent. 'Dentist near me' has clear local intent, map pack appears. 'What is a root canal' is informational, no map pack. Queries with geographic modifiers or 'near me' trigger local results.

Can I appear in the map pack without a physical location?

Service area businesses can appear but without a map pin. You need a verified Google Business Profile with service areas defined. Pure online businesses with no physical service area cannot appear in the map pack.

Featured Local SEO Case Study

Laptop mockup on a gray background displaying the Timber Event Group wedding DJ website with a dark navy and gold color scheme, featuring a hero section introducing DJ Owen Miller alongside a photo of him performing at a live event with professional lighting
EntertainmentWedding SEOWeb Design

Local SEO Case Study: From Invisible to #1 Across 100 Miles in 6 Days

A $6,500 investment. 47 pages. #1 rankings across 100 miles for 'wedding DJ' in Colorado. Here are the real numbers so you can decide if it's worth it.

Result
From invisible to #1 across 100 miles in 6 days
$6,500
Investment
47
Pages Built
6 days
Time to #1
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