What is Meta Description?

Meta descriptions aren't a direct ranking factor, Google has confirmed this. However, compelling descriptions improve click-through rates, which can indirectly help rankings. A good meta description convinces searchers to click your result.

Keep it under 155-160 characters. Include your target keyword (it's bolded in results). Focus on benefits and what makes you unique. Include a call-to-action. Make it specific to the page, not generic.

Google sometimes rewrites meta descriptions to better match the specific search query. This is more likely if your description is too short, too long, doesn't match the search intent, or if Google finds better content on your page.