What is Multi-Location Business?

Create unique, valuable pages for each location with local content, manage separate Google Business Profiles for each, maintain consistent NAP across all citations, and balance local and brand-wide SEO efforts. Centralized management with local customization works best.

Usually no. A single website with location pages is typically better for domain authority concentration. Exceptions exist for franchises with truly independent operations or where local autonomy outweighs SEO benefits. Subdomains or subdirectories for locations work well.

Create genuinely unique content for each location: local team profiles, location-specific services or hours, local reviews, community involvement, and area-specific content. Don't just swap city names in templates, that's doorway page territory.

One per physical location where you meet customers. Service area businesses can only have one GBP regardless of service areas. Don't create fake location profiles, Google penalizes this aggressively.

Each location should earn its own reviews, don't aggregate. Train each location on review requests. Consider location-specific review links. Corporate can provide training and tools, but reviews should reflect individual location performance.