What is NAP Consistency?
TL;DR
Keeping your Name, Address, and Phone number identical across every online listing. Inconsistencies (like "St." vs "Street" or different phone formats) confuse search engines and hurt Local SEO rankings. Audit your NAP on Google Business Profile, Local Directories, social profiles, and your website. Even small variations matter.
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Frequently Asked Questions About NAP Consistency
Why does NAP consistency matter for local SEO?
Search engines cross-reference business information across the web. Inconsistencies, '123 Main St' vs '123 Main Street', create confusion about whether you're the same business. Consistent NAP confirms your identity and builds trust.
How do I audit my NAP across the web?
Search your business name and phone number. Check major directories (Yelp, Facebook, industry-specific sites), your website, social profiles, and Google Business Profile. Use tools like Moz Local or BrightLocal to find inconsistencies systematically.
Do small variations really matter?
Yes. 'Suite 100' vs 'Ste 100' vs '#100' are all different to search engines. '(303) 555-1234' vs '303-555-1234' creates inconsistency. Pick one format and use it everywhere. The more consistent, the stronger the local SEO signal.
What if my business name changed or I moved?
Update everywhere simultaneously. Old listings with wrong information hurt more than having no listing. Prioritize: Google Business Profile first, then major directories, then niche sites. Budget time, cleaning up NAP issues takes effort.
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