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What is Noindex?

TL;DR

A directive that tells search engines not to include a page in search results. Add noindex to pages that shouldn't rank, thank you pages, internal search results, author archives on small sites, or staging content. It's different from Robots.txt; noindex lets crawlers see the page but not index it.

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Frequently Asked Questions About Noindex

When should I use noindex?

Use noindex for pages you don't want in search results: thank you pages, duplicate content, thin archive pages, login pages, staging/test content, and internal search results. These pages serve a purpose but don't deserve search visibility.

What's the difference between noindex and robots.txt blocking?

Robots.txt blocks crawling (Google can't see the page). Noindex allows crawling but prevents indexing (Google sees it but won't show it in results). Use noindex when you want Google to understand the page exists but not display it.

How do I add noindex to a page?

Add a meta tag in the page's head: <meta name='robots' content='noindex'>. In WordPress, use Yoast SEO's 'noindex this page' option in page settings. You can also add X-Robots-Tag: noindex in server headers for non-HTML files.

Featured SEO Case Study

WCG CPAs & Advisors office building in Colorado Springs with Pikes Peak in the background
Professional ServicesConsulting Web DesignSEO

How a CPA Firm Captured 991 Top-3 Google Rankings and 175 AI Overview Citations

Strategic website redesign and content architecture helped an established Colorado Springs CPA firm dominate both traditional search and AI-powered results, with 991 keywords in the top 3 and 175 AI Overview citations.

Result
991 keywords in top 3, 175 AI Overview citations
991
Top 3 Keywords
2,063
Page 1 Rankings
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AI Overview Citations
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