What is Off-Page SEO?
TL;DR
SEO activities performed outside of your own website to improve search rankings. The primary focus is building high-quality Backlinks from authoritative websites, but off-page SEO also includes brand mentions, social signals, and Digital PR. It demonstrates to search engines that your content is valuable and trustworthy, complementing your On-Page SEO and Technical SEO efforts.
On this page
Frequently Asked Questions About Off-Page SEO
What is off-page SEO?
Off-page SEO covers everything happening outside your website that affects rankings, primarily backlinks from other sites, but also brand mentions, reviews, and social signals. It demonstrates external validation of your content's quality.
How do I improve off-page SEO?
Build quality backlinks through content marketing, digital PR, and genuine relationship building. Get listed in relevant directories. Encourage reviews. Create content worth linking to. Guest post on authoritative sites. Avoid buying links or using link schemes.
Is off-page SEO more important than on-page?
Both matter. Think of on-page as table stakes (you must do it well) and off-page as the competitive differentiator. Great on-page SEO with no backlinks rarely ranks for competitive terms. Poor on-page SEO wastes your link building efforts.
Terms Related to Off-Page SEO
Backlink
A link from one website to another, also called an "inbound link" or "incoming link." Backlinks are a crucial ranking fa...
Read definition SEOOn-Page SEO
The practice of optimizing individual web pages to rank higher in search results. On-page SEO focuses on both content an...
Read definition SEOSearch Engine Optimization
The practice of optimizing a website to improve its visibility and ranking in organic (non-paid) search engine results....
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
Read definitionFeatured SEO Case Study
How a CPA Firm Captured 991 Top-3 Google Rankings and 175 AI Overview Citations
Strategic website redesign and content architecture helped an established Colorado Springs CPA firm dominate both traditional search and AI-powered results, with 991 keywords in the top 3 and 175 AI Overview citations.
More SEO Case Studies
Featured
Local SEO Case Study: From Invisible to #1 Across 100 Miles in 6 Days
From invisible to #1 across 100 miles in 6 days
How 50 Monthly Searches Turned Into a Fully Booked Consulting Business
From zero online presence to fully booked in 6 months, zero ad spend
Secrets of the Tribe: From Basic Template to 49 Position 1 Rankings in 3 Months
#1 on Google for 49 searches in just 3 months
E-commerce SEO Case Study: From $28,800 in Annual Ad Spend to 7,500+ Monthly Organic Visitors
Stopped paying $2,400/month in ads, now gets 7,500 visitors free
Featured
How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
Website Redesign for a Regenerative Medicine Clinic That Actually Converts
Patients now book online instead of calling to ask questions
Ready for Results Like These?
Let's talk about how seo can drive real growth for your business.
Get a Free ConsultationSEO Articles
View All Posts »
The Complete SEO Guide for Small Businesses (2026)
Everything a small business owner needs to know about SEO in 2026. Real strategies, honest timelines, and actual results from businesses like yours.
How to Build a Local SEO Strategy That Actually Works in 2026
A comprehensive guide to local SEO in 2026, covering Google Business Profile optimization, citation building, review management, and the tactics that actually move rankings for small businesses.
SEO vs PPC – How to Choose the Right Strategy for Your Small Business Marketing
Should you invest in SEO or PPC for your small business? This comprehensive guide breaks down both strategies, their costs, benefits, and when to use each.
SEO Guide: Google's 2025 Quality Guidelines Explained for Business Owners
Learn how Google's E-E-A-T quality guidelines actually work and how to use them to outrank competitors in local search results.
10 Website Design Mistakes Killing Your SEO (2025)
Discover the most common website design mistakes that hurt your SEO rankings and learn how to fix them for better traffic and conversions.
