What is Organic Traffic?

Organic traffic comes from unpaid search results, people find you naturally through Google. Paid traffic comes from ads you pay for. Organic is free and sustainable; paid delivers immediate results but costs money for every click.

Create valuable content targeting keywords your customers search for, optimize your site technically for speed and mobile, build quality backlinks, and ensure your pages match what searchers are looking for.

Organic visitors are actively searching for what you offer and chose to click your result, they have higher intent. They also cost nothing per click and keep coming as long as you maintain rankings, unlike ads that stop when payment stops.

Expect 3-6 months for initial results, with traffic building progressively over 12-24 months. Organic traffic compounds, content published today can drive traffic for years. The wait is worth it for sustainable, free traffic.