What is Perplexity?

Perplexity combines AI conversation with real-time web search and always shows its sources. Unlike ChatGPT (which can make things up) or Google (which shows links), Perplexity gives direct answers with citations. You can see exactly which websites it pulled information from.

Perplexity cites sources that directly answer questions. Create content that answers specific questions clearly, FAQs, how-to guides, definitive explanations. Be the authoritative source on your topic, and Perplexity will find and cite you.

Citations in Perplexity mean visibility plus credibility. Users see your website linked as a trusted source. It's free traffic from a growing platform, plus validation that your content is authoritative enough for AI to reference.

It's growing fast. Perplexity has millions of users, particularly early-adopter professionals. If your business serves this demographic, Perplexity visibility matters now. For everyone else, it's worth watching, AI search usage is increasing across all demographics.