What is Retargeting?

A pixel (small code) on your website tracks visitors. When those visitors browse other sites or social media, your ads appear to them. It's why you see ads for products you recently viewed, that's retargeting in action.

Both. Some people find it intrusive, but it works, retargeting audiences convert 2-3x higher than cold audiences. Use frequency caps to avoid being annoying. Balance effectiveness with user experience.

Retargeting audiences are smaller but higher value. Budget depends on website traffic volume. Many allocate 10-20% of total ad budget to retargeting. Start small, test, and scale what works.

Often used interchangeably. Google calls it 'remarketing.' Technically, retargeting is ads; remarketing can include email. In practice, most people mean the same thing: reaching people who already interacted with your brand.

Depends on your sales cycle. Short-cycle products (e-commerce): 7-30 days. Longer-cycle services: 30-90 days or more. Set frequency caps (3-5 ads per day max). Stop after they convert or clearly aren't interested.

GDPR, CCPA, and cookie changes affect retargeting. Ensure proper consent mechanisms. iOS updates have reduced tracking ability. First-party data and server-side tracking are becoming more important.