SEO Glossary
Master the language of search engine optimization. From technical concepts to strategic terms, these definitions will help you understand and improve your search visibility.
Learn about our SEO services301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
Read definition SEOAlt Text
Descriptive text added to images that tells search engines (and screen readers) what an image shows. Good alt text is sp...
Read definition SEOAnchor Text
The clickable text in a hyperlink. When someone links to your site with anchor text like "Denver plumber," it signals to...
Read definition SEOBacklink
A link from one website to another, also called an "inbound link" or "incoming link." Backlinks are a crucial ranking fa...
Read definition SEOCanonical Tag
An HTML element that tells search engines which version of a page is the "main" one. If you have similar content accessi...
Read definition SEOContent Cannibalization
Content cannibalization occurs when multiple pages on your website target the same keyword or topic, forcing them to com...
Read definition SEOContent Gap
A content gap is a topic, keyword, or question that your target audience searches for but your website doesn't address,...
Read definition SEOCrawl Budget
The number of pages Google will crawl on your site within a given timeframe. For most small business sites, this isn't a...
Read definition SEOCrawling
How search engines discover your website's pages. Google sends automated programs called "crawlers" or "spiders" to foll...
Read definition SEODigital PR
Using public relations tactics to earn Backlinks and brand mentions from journalists, bloggers, and publishers. Unlike t...
Read definition SEODomain Authority
A third-party metric (created by Moz) that predicts how likely a domain is to rank in search results. Scored 1-100, it's...
Read definition SEODuplicate Content
Identical or very similar content appearing at multiple URLs. This confuses search engines about which version to rank....
Read definition SEOE-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is Google's framework for evaluatin...
Read definition SEOExternal Linking
Links from your website to other websites. Linking to authoritative sources (like government sites, research papers, or...
Read definition SEOFeatured Snippet
The boxed answer that appears at the very top of some search results (position zero). Featured snippets can be paragraph...
Read definition SEOGuest Posting
Writing articles for other websites in exchange for a Backlink to your site. Quality guest posting means contributing ge...
Read definition SEOHeader Tags
HTML elements (H1, H2, H3, etc.) that structure your content hierarchically. Your H1 is the main title, use only one per...
Read definition SEOHreflang
An HTML attribute that tells search engines which language and region a page is for. Essential for international Seo whe...
Read definition SEOIndex Bloat
When Google indexes pages that shouldn't be in search results, thin content, duplicate pages, tag archives, or parameter...
Read definition SEOIndexing
The process of Google adding your pages to its searchable database. If a page isn't indexed, it won't appear in search r...
Read definition SEOInternal Linking
Links from one page on your site to another page on your site. Internal links help visitors navigate, distribute Page Au...
Read definition SEOJavaScript SEO
Optimizing websites built with JavaScript frameworks (React, Vue, Angular) for search engines. While Google can render J...
Read definition SEOKeyword Research
Finding out what your potential customers are already searching for, then building content that shows up when they searc...
Read definition SEOLink Building
The process of getting other websites to link back to yours. Quality matters more than quantity, one link from a respect...
Read definition SEOMeta Description
The summary text that appears below your page title in search results. While not a direct ranking factor, a compelling m...
Read definition SEOMobile-First Indexing
Google primarily uses the mobile version of your website for Indexing and ranking. This means if content is hidden on mo...
Read definition SEONofollow
A link attribute that tells search engines not to pass Page Authority through the link. Use nofollow for paid links, use...
Read definition SEONoindex
A directive that tells search engines not to include a page in search results. Add noindex to pages that shouldn't rank,...
Read definition SEOOff-Page SEO
SEO activities performed outside of your own website to improve search rankings. The primary focus is building high-qual...
Read definition SEOOn-Page SEO
The practice of optimizing individual web pages to rank higher in search results. On-page SEO focuses on both content an...
Read definition SEOOrganic Traffic
Visitors who find your website through unpaid search results rather than ads. Organic traffic is the primary goal of Seo...
Read definition SEOPage Authority
A third-party metric predicting how well a specific page will rank, versus Domain Authority which measures the whole web...
Read definition SEOPage Speed
How fast your website loads. Page speed is a ranking factor and hugely impacts User Experience, 53% of mobile users aban...
Read definition SEORanking Factors
The signals Google uses to determine where pages appear in search results. There are hundreds of factors, but the most i...
Read definition SEORich Snippet
Enhanced search results that display extra information like star ratings, prices, cook times, or event dates. Rich snipp...
Read definition SEORobots.txt
A text file that tells search engine crawlers which pages they can and can't access. It's a suggestion, not a rule, craw...
Read definition SEOSchema Markup
Code you add to your website that helps search engines understand your content. Schema markup enables Rich Snippets in s...
Read definition SEOSearch Engine Optimization
The practice of optimizing a website to improve its visibility and ranking in organic (non-paid) search engine results....
Read definition SEOSearch Intent
The purpose or goal behind a user's search query. Understanding search intent is critical for Keyword Research and On Pa...
Read definition SEOSERP
Search Engine Results Page, what you see after typing something into Google. A SERP includes organic listings, paid ads,...
Read definition SEOSERP Features
Any result on a Serp that isn't a traditional organic listing. This includes Featured Snippets, Local Pack, Rich Snippet...
Read definition SEOSitemap
An XML file that lists all the pages on your website you want search engines to find. Think of it as a roadmap for Googl...
Read definition SEOSSL Certificate
Security technology that encrypts data between your website and visitors (the "s" in "https"). SSL is a ranking factor,...
Read definition SEOStructured Data
A standardized format for providing information about your pages. Schema Markup is the most common type, using JSON-LD c...
Read definition SEOTechnical SEO
The process of optimizing a website's infrastructure to help search engines crawl, index, and render pages effectively....
Read definition SEOThin Content
Thin content refers to pages that provide little to no unique value to users: short pages with minimal information, auto...
Read definition SEOTitle Tag
The HTML element that defines your page's title in search results and browser tabs. Title tags are one of the most impor...
Read definition SEOTopical Authority
Topical authority is Google's assessment of how deeply your website covers a specific subject area. A site with comprehe...
Read definition SEOWhite Hat SEO
SEO practices that follow search engine guidelines, quality content, legitimate Link Building, Technical Seo improvement...
Read definitionExplore Other Categories
AI Optimization Glossary
The future of search is AI-powered. Learn the terminology behind AI optimization and how to position...
Web Design Glossary
From user experience to technical performance, these web design terms will help you communicate with...
Branding Glossary
Build a brand that stands out. These branding terms cover everything from strategy and positioning t...
Local SEO Glossary
Dominate your local market. These Local SEO terms explain how to optimize your business for location...
Content Marketing Glossary
Content is king. Learn the terminology behind content marketing, from strategy and planning to creat...
SEO Red Flags Glossary
Protect your website. These terms explain the warning signs, bad practices, and black hat tactics th...
PPC Advertising Glossary
Master paid advertising. These PPC terms explain how to run effective Google Ads campaigns and maxim...
Industry Glossary
Navigate the digital marketing industry. These terms explain common business concepts, agency termin...
Marketing Metrics Glossary
Measure what matters. These metrics terms explain how to track, analyze, and improve your marketing ...
Analytics Glossary
Turn data into decisions. These analytics terms cover tracking, reporting, and the tools that help y...
Email Marketing Glossary
Master email marketing. These terms cover everything from list building and segmentation to automati...
E-commerce Glossary
Sell more online. These e-commerce terms explain the concepts behind successful online stores and di...
Conversion Glossary
Turn visitors into customers. These conversion terms explain how to optimize your website for better...
Compliance Glossary
Stay legal and accessible. These compliance terms cover privacy regulations, accessibility standards...
Strategy Glossary
Plan for success. These strategy terms explain how to develop, execute, and refine your marketing ap...
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