What is SERP Features?
TL;DR
Any result on a SERP that isn't a traditional organic listing. This includes Featured Snippets, Local Pack, Rich Snippets, image carousels, video results, People Also Ask boxes, and more. SERP features have reduced the space for traditional results, understanding which features appear for your keywords shapes your Search Engine Optimization strategy.
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Frequently Asked Questions About SERP Features
What SERP features should I try to appear in?
Focus on features that match your content and goals. Local businesses should prioritize the Local Pack. Content sites should target Featured Snippets and People Also Ask. E-commerce should optimize for Product results. Analyze which features appear for your target keywords.
Do SERP features reduce organic clicks?
Some features (especially Featured Snippets) can answer queries without clicks, creating 'zero-click' searches. However, appearing in features increases visibility and often drives more clicks than not appearing. The impact varies by feature type and industry.
How do I know which SERP features appear for my keywords?
Search your target keywords and observe the results. SEO tools like Ahrefs, Semrush, and Moz show SERP features in keyword research. Understanding the SERP landscape helps you optimize for realistic opportunities.
Terms Related to SERP Features
Featured Snippet
The boxed answer that appears at the very top of some search results (position zero). Featured snippets can be paragraph...
Read definition Local SEOLocal Pack
The box showing three local businesses with a map that appears for location-based searches (also called the "Map Pack" o...
Read definition SEOSERP
Search Engine Results Page, what you see after typing something into Google. A SERP includes organic listings, paid ads,...
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlgorithm
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with ma...
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