What is Shopify?
TL;DR
A hosted e-commerce platform for building online stores without technical expertise. Shopify handles Hosting, security, and payments, you focus on products and sales. It's easier than WordPress for e-commerce but less flexible. Shopify has built-in Search Engine Optimization features but requires apps for advanced optimization.
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Frequently Asked Questions About Shopify
Should I use Shopify or WordPress for my online store?
Shopify if you want easier setup, built-in payments, and less technical hassle, you pay more monthly but save on development time. WordPress + WooCommerce if you want more control, lower monthly costs, and already have WordPress expertise. Both can work well.
What are Shopify's limitations?
Less design flexibility than WordPress, monthly fees add up (especially with apps), transaction fees if not using Shopify Payments, limited blogging capabilities, and you don't 'own' your store the same way. For pure e-commerce, these tradeoffs often make sense.
How is Shopify for SEO?
Good enough for most stores. Built-in features handle basics. Limitations include URL structure constraints, limited blog functionality, and some technical SEO restrictions. For most small e-commerce businesses, Shopify's SEO capabilities are sufficient.
Is Shopify expensive?
Plans start at $29/month, but most businesses need $79+ for proper features. Add apps ($5-100+ each) for functionality Shopify lacks. Factor in transaction fees if not using Shopify Payments. Total cost often exceeds $150/month for a functioning store.
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