What is Source Attribution?
TL;DR
When AI systems identify where their information came from. Perplexity shows citations for every claim; Google's AI Overviews link to sources. For AI Optimization, being the attributed source means traffic and trust. Create content worthy of citation, original research, unique expertise, comprehensive guides, and Factual Accuracy.
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Frequently Asked Questions About Source Attribution
Why is source attribution becoming more important?
AI hallucinations have made users skeptical of AI answers. Platforms now show sources so users can verify. Perplexity built its brand on citations. Google's AI Overviews link to sources. Being the attributed source means visibility, credibility, and clicks.
How do I become an attributed source for AI?
Create content that's worth citing: original data, expert insights, definitive guides. Be the primary source, not a rewrite of other sources. Cover topics comprehensively. Include verifiable facts AI can trace to you specifically.
Is being an AI source as good as ranking #1 on Google?
Different, not necessarily better or worse. Ranking #1 gets you the click for that keyword. Being an AI source gets you cited across many different queries where your expertise is relevant. It's a different kind of visibility, broader but per-query less traffic.
Can I track when AI cites my website?
Not perfectly, but some ways: Monitor referral traffic from Perplexity in Google Analytics. Search your topics in AI tools and check citations. Some SEO tools are starting to track AI visibility. It's an evolving measurement area.
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