What is Title Tag?

Title tags are one of the most important on-page ranking factors. They tell Google what your page is about and appear as the clickable headline in search results. A well-optimized title tag can significantly improve both rankings and click-through rates.

Put your primary keyword near the beginning, keep it under 60 characters, make it compelling and unique. Common format: 'Primary Keyword - Secondary Info | Brand Name'. Avoid keyword stuffing or generic titles like 'Home' or 'Services'.

Google may rewrite titles that are too long, stuffed with keywords, don't match page content, or seem too generic. Since 2021, Google more actively rewrites titles. Write accurate, descriptive titles that match page content to minimize changes.