What is Welcome Sequence?
TL;DR
A Drip Campaign triggered when someone joins your Email List, the most important automation to set up. First impressions matter: new subscribers are most engaged immediately after signup. A typical welcome sequence: Email 1 (immediately): Deliver what they signed up for, confirm they're in the right place. Email 2 (day 2-3): Tell your story, build connection. Email 3 (day 5-7): Provide valuable content, demonstrate expertise. Email 4 (day 7-10): Introduce your services or offer. Welcome sequences set expectations, build trust, and often drive immediate sales because new subscribers haven't forgotten who you are. Average Open Rates for welcome emails exceed regular campaigns by 4x. If you do nothing else in Email Automation, build a solid welcome sequence.
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Frequently Asked Questions About Welcome Sequence
Why is the welcome sequence so important?
First impressions are everything, and new subscribers are 4x more engaged than later. They just raised their hand saying 'I'm interested.' Strike while they remember who you are and why they signed up.
What should my first welcome email include?
Immediately deliver what they signed up for (the lead magnet, discount, etc.). Confirm they're in the right place. Set expectations for what emails they'll receive. Keep it focused, one clear purpose.
How many emails should be in a welcome sequence?
4-6 emails over 1-2 weeks is typical. Email 1: deliver promise. Email 2: share your story. Email 3: provide value. Email 4-5: more value and social proof. Email 6: introduce your offer.
Should I try to sell in welcome emails?
Yes, but not in email 1. Build trust first with value and story, then introduce your offer in email 4 or later. New subscribers often buy quickly if properly nurtured, they're in problem-solving mode.
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