E-Commerce Case Study: How a Niche Biotech Manufacturer Ranked #1 and Got Featured in AI Search
Ranking #1 on Google with AI Overview features for a niche biotech e-commerce market
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Turn your website into a pipeline-generating machine. Reach decision-makers researching solutions online and convert them into qualified sales conversations.
Real outcomes from businesses like yours, within 6-12 months.
How I redesigned a 1,000-product scientific e-commerce catalog, achieved #1 Google rankings for key terms, and got featured in AI Overviews for a niche PEG chemistry market.
These are the problems we solve for businesses like yours.
You spend $20,000-50,000+ per conference and come home with a stack of business cards. Build an always-on lead engine that doesn't require a flight and a booth.
Cold email response rates are below 1%. Buyers have ad blockers and spam filters. Inbound search captures prospects when they're actively looking for what you sell.
B2B deals take months. Without content that nurtures prospects through the research phase, competitors who publish more will win the shortlist.
B2B buyers complete 70% of their research before contacting a vendor. If your company doesn't appear in those searches, you're not even in consideration.
We're not the right fit for everyone, and that's okay. Here's how to tell.
Why inbound search outperforms traditional B2B channels
A simple, proven process from first call to measurable results.
We learn about your business, goals, and current challenges. No sales pitch, just an honest assessment of what digital marketing can do for you.
We build a tailored plan based on your industry, competition, and budget. You'll know exactly what to expect before spending a dime.
We implement the strategy and continuously optimize based on real data. Monthly reports keep you in the loop with zero guesswork.
As results compound, we identify new opportunities to grow. Transparent tracking so you always know your ROI.
Tailored solutions for b2b services businesses.
Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:
Rank for the commercial-intent searches your buyers use when evaluating vendors. From "managed IT services" to "supply chain consulting firm," dominate the results.
Your customers have questions. Is your website answering them, or is a competitor? If not, you need:
When procurement managers ask ChatGPT, Claude, or Perplexity to recommend vendors or compare solutions, your company must appear in the response. AI optimization puts you in the answers that drive shortlists.
Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:
A B2B website must educate, build trust, and capture leads across a complex buying journey. We build sites that move prospects from research to request-for-proposal.
Is your website getting you new clients? Can you handle more? If not, you need:
In crowded B2B markets, a strong brand shortens sales cycles and commands premium pricing. Build a brand system that signals authority and differentiates your company.
A realistic timeline for your SEO success.
Deep-dive into your market, buyers, and competitive landscape
Publishing high-value content and optimizing existing pages for search
Organic traffic converting into qualified sales conversations
Deep-dive into your market, buyers, and competitive landscape
Publishing high-value content and optimizing existing pages for search
Organic traffic converting into qualified sales conversations
Transparent pricing. No hidden fees. Cancel anytime.
Dominate search results and start getting found by decision-makers researching solutions.
Includes
Dominate both search and AI recommendations for B2B companies targeting enterprise buyers.
Includes
Complete digital transformation for B2B companies ready to dominate their market.
Includes
30-Day Proof Period • Month-to-Month • Prices may vary based on competitive analysis
We believe in earning your trust, not locking you in.
Every solution is custom-made for your business. No cookie-cutter templates, no recycled strategies. If it doesn't work for your specific situation, we'll make it right.
See measurable progress within the first 30 days. We track everything so you can see exactly what changed and why.
If we don't hit the agreed-upon targets, we'll work for free until we do. Your success is our reputation.
Every design, every piece of content, every line of code: it belongs to you. Walk away anytime with all your assets.
No long-term contracts. Stay because it's working, not because you're locked in. Cancel anytime with 30 days notice.
Not happy with a deliverable? We'll revise it until you are. Unlimited revisions on branding and design work.
Monthly reports showing exactly what we did, what it cost, and what results it produced. No black-box marketing.
2 projects showcasing real results.
Ranking #1 on Google with AI Overview features for a niche biotech e-commerce market
A product catalog that actually generates quote requests instead of just displaying inventory
Articles to help you understand b2b services marketing.
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Discover the most common website design mistakes that hurt your SEO rankings and learn how to fix them for better traffic and conversions.
"Kristian listened to me from the beginning and provided a detailed plan for social media, emails, and my website. He lets you give feedback and works with your ideas, but if something doesn't fit, he tells you why. Thanks to his work, my website receives much more traffic, social media engagement is up, and emails perform much better than before. You can communicate with him in English or Spanish, which is very helpful. I highly recommend Kristian from Kreaktive!"
"We have been working with Kristian at KREAKTIVE for 4+ years now. They have designed more than 40+ websites for us and our clients - always impressive. The designs are fresh, creative, and always spot on. You won't regret working with Kristian"
"His keen eye for detail, innovative approach, and user-friendly designs have transformed my online presence. Since the launch of the new site, my sales have skyrocketed, and customer engagement has doubled. Kristian didn't just deliver a website; he delivered a game-changing asset to my business. If you're looking to elevate your digital footprint, Kreaktive is your go-to web designer!"
"I am extremely satisfied with the work done by this graphic design company! They have perfectly captured the essence of our casual fusion food restaurant through their creativity and professionalism. The corporate identity they have created for us is fresh, modern and totally unique, perfectly reflecting what we wanted to convey. In addition, the menu design is simply spectacular, with a visually appealing presentation that has received praise from our customers. I would without hesitation recommend the services of this company to anyone looking for exceptional graphic design work!"
"Working with Kreaktive for our marketing was our best choice! Kris is attentive and very creative to our company's ever changing dynamics. Our digital visibility has skyrocketed!"
"KREAKTIVE consistently excels in their website design work by creating visually stunning and user-friendly designs and website interfaces that go above and beyond. I'd recommend them to everyone!"
"Kreative is knowledgeable, professional, and thorough with their marketing strategies. Kris' support with our website and digital marketing has strengthened our branding as a company and generates solid organic leads! Thanks Kreative!"
"I would only trust the best with a project this big and Kristian exceeded all expectations. Flawless and creative designs that are well thought out. I will definitely keep coming back with other projects down the line."
"Kristian makes amazing websites!! I highly recommend his services."
"The best content creator, branding, and logo specialist in Colorado Springs"
"Perfect! Really nice product. I'll repeat!"
"I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism."
"I couldn't be more satisfied with Kristian's work in creating my clinic's website. His knowledge is top-notch. At first, I struggled to understand the process, but thanks to his patience and experience, everything came together perfectly. The result is very, very good: a functional, attractive website perfectly tailored to my needs. He's also always willing to help and contribute valuable ideas. If you're looking for someone who truly knows what they're doing and will be 100% involved in your project, Kreaktive is the best choice. Highly recommended! Thank you for your work :)"
"When undertaking a project to create a professional image without losing that personal touch, a good design is essential. At Kreaktive, they provided us with all the care and dedication expected of a professional, without losing the good taste and originality that can make a difference in a business. The service is unbeatable and highly recommended. If you want to update your brand, it's a good idea to put yourself in their hands."
"Perfect for the presentation of my latest project. Both its designs and its innovation in the field stand out from other platforms. The care is evident in the small details. I highly recommend it!"
"When we want to create a website for our business, whatever its size, we first think about its appearance and content. Generally, the designer takes care of the look and the client of the content (photos, text, etc.). Nothing new there. Kreaktive is a company that provides you with a commercial and strategic vision so that the website, or any other form of advertising, fulfills its purpose and doesn't become a mere decorative showcase. I must also highlight their excellent personal service and approachability... but above all, their professionalism! Kreaktive provided me with numerous perspectives and logical ideas that had never crossed my mind."
"Fantastic partner for branding, web, and marketing tasks. They adapt to the size of the project and centralize solutions for needs across multiple areas."
"Creativity, quality, and passion for their work. Fresh ideas and a tastefully designed final product. 100% recommended"
"Fresh ideas and demonstrable experience in the sector. As the name suggests, creativity abounds. Highly recommended!"
"Highly recommended! Their ideas and attention to detail brought our logo to life, and that wasn't easy. Thank you so much for everything. We'll definitely be back."
"Always very attentive and with excellent customer service. Highly recommended."
"Very, very good, 100% recommended. Completely trustworthy."
"I cannot recommend Kreaktive highly enough!! Working with them has been an absolute game-changer. Their marketing strategies are both creative and effective. It feels like I've hired my own full-time marketing person, but even better. They did our branding and website and SEO, and I don't think I could have found a better option. They have an amazing eye for detail and a unique ability to turn my crazy ideas into reality and actually get my website found. You can't go wrong with Kreaktive and I would highly recommend them to anyone!!"
"Great experience working with Kristian on ui/ux, web designs, branding, logo kits... anything design. The design work is phenomenal"
"The best SEO especialist and most honest man i ever met. I recommend it to everyone that wants to improve leads on their websites. 100% trust on him."
"Working with Kreative to design my app logo was an outstanding experience from start to finish! They provided everything I needed: an app icon, favicon, brand icon (both with and without text), and delivered all necessary formats including SVG, JPG, and PNG. I especially appreciated the personalized video call where we went over each detail together, making revisions in real-time. The entire project was completed smoothly and quickly in less than one week! Highly recommend Kreative for anyone needing professional and efficient graphic design work."
"Highly recommended, incredible services and very professional"
"Working together has been incredibly easy, and the result has left my website/portfolio exactly where I wanted it: clear, professional, and very much me. She understands your needs, contributes thoughtful ideas, and her experience is evident in every detail. Plus, she's always there to answer any questions or address any unexpected issues, which makes a huge difference."
"Wonderful, very professional, I'm delighted with the service they offer"
"Kristian created the website for our business, and over 70% of our customers come to us through it. He's also given us a lot of ideas and advice for other areas of our business. He's definitely been a huge asset, and we highly recommend him."
"Kristian listened to me from the beginning and provided a detailed plan for social media, emails, and my website. He lets you give feedback and works with your ideas, but if something doesn't fit, he tells you why. Thanks to his work, my website receives much more traffic, social media engagement is up, and emails perform much better than before. You can communicate with him in English or Spanish, which is very helpful. I highly recommend Kristian from Kreaktive!"
"We have been working with Kristian at KREAKTIVE for 4+ years now. They have designed more than 40+ websites for us and our clients - always impressive. The designs are fresh, creative, and always spot on. You won't regret working with Kristian"
"His keen eye for detail, innovative approach, and user-friendly designs have transformed my online presence. Since the launch of the new site, my sales have skyrocketed, and customer engagement has doubled. Kristian didn't just deliver a website; he delivered a game-changing asset to my business. If you're looking to elevate your digital footprint, Kreaktive is your go-to web designer!"
"I am extremely satisfied with the work done by this graphic design company! They have perfectly captured the essence of our casual fusion food restaurant through their creativity and professionalism. The corporate identity they have created for us is fresh, modern and totally unique, perfectly reflecting what we wanted to convey. In addition, the menu design is simply spectacular, with a visually appealing presentation that has received praise from our customers. I would without hesitation recommend the services of this company to anyone looking for exceptional graphic design work!"
"Working with Kreaktive for our marketing was our best choice! Kris is attentive and very creative to our company's ever changing dynamics. Our digital visibility has skyrocketed!"
"KREAKTIVE consistently excels in their website design work by creating visually stunning and user-friendly designs and website interfaces that go above and beyond. I'd recommend them to everyone!"
"Kreative is knowledgeable, professional, and thorough with their marketing strategies. Kris' support with our website and digital marketing has strengthened our branding as a company and generates solid organic leads! Thanks Kreative!"
"I would only trust the best with a project this big and Kristian exceeded all expectations. Flawless and creative designs that are well thought out. I will definitely keep coming back with other projects down the line."
"Kristian makes amazing websites!! I highly recommend his services."
"The best content creator, branding, and logo specialist in Colorado Springs"
"Perfect! Really nice product. I'll repeat!"
"I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism."
"I couldn't be more satisfied with Kristian's work in creating my clinic's website. His knowledge is top-notch. At first, I struggled to understand the process, but thanks to his patience and experience, everything came together perfectly. The result is very, very good: a functional, attractive website perfectly tailored to my needs. He's also always willing to help and contribute valuable ideas. If you're looking for someone who truly knows what they're doing and will be 100% involved in your project, Kreaktive is the best choice. Highly recommended! Thank you for your work :)"
"When undertaking a project to create a professional image without losing that personal touch, a good design is essential. At Kreaktive, they provided us with all the care and dedication expected of a professional, without losing the good taste and originality that can make a difference in a business. The service is unbeatable and highly recommended. If you want to update your brand, it's a good idea to put yourself in their hands."
"Perfect for the presentation of my latest project. Both its designs and its innovation in the field stand out from other platforms. The care is evident in the small details. I highly recommend it!"
"When we want to create a website for our business, whatever its size, we first think about its appearance and content. Generally, the designer takes care of the look and the client of the content (photos, text, etc.). Nothing new there. Kreaktive is a company that provides you with a commercial and strategic vision so that the website, or any other form of advertising, fulfills its purpose and doesn't become a mere decorative showcase. I must also highlight their excellent personal service and approachability... but above all, their professionalism! Kreaktive provided me with numerous perspectives and logical ideas that had never crossed my mind."
"Fantastic partner for branding, web, and marketing tasks. They adapt to the size of the project and centralize solutions for needs across multiple areas."
"Creativity, quality, and passion for their work. Fresh ideas and a tastefully designed final product. 100% recommended"
"Fresh ideas and demonstrable experience in the sector. As the name suggests, creativity abounds. Highly recommended!"
"Highly recommended! Their ideas and attention to detail brought our logo to life, and that wasn't easy. Thank you so much for everything. We'll definitely be back."
"Always very attentive and with excellent customer service. Highly recommended."
"Very, very good, 100% recommended. Completely trustworthy."
"I cannot recommend Kreaktive highly enough!! Working with them has been an absolute game-changer. Their marketing strategies are both creative and effective. It feels like I've hired my own full-time marketing person, but even better. They did our branding and website and SEO, and I don't think I could have found a better option. They have an amazing eye for detail and a unique ability to turn my crazy ideas into reality and actually get my website found. You can't go wrong with Kreaktive and I would highly recommend them to anyone!!"
"Great experience working with Kristian on ui/ux, web designs, branding, logo kits... anything design. The design work is phenomenal"
"The best SEO especialist and most honest man i ever met. I recommend it to everyone that wants to improve leads on their websites. 100% trust on him."
"Working with Kreative to design my app logo was an outstanding experience from start to finish! They provided everything I needed: an app icon, favicon, brand icon (both with and without text), and delivered all necessary formats including SVG, JPG, and PNG. I especially appreciated the personalized video call where we went over each detail together, making revisions in real-time. The entire project was completed smoothly and quickly in less than one week! Highly recommend Kreative for anyone needing professional and efficient graphic design work."
"Highly recommended, incredible services and very professional"
"Working together has been incredibly easy, and the result has left my website/portfolio exactly where I wanted it: clear, professional, and very much me. She understands your needs, contributes thoughtful ideas, and her experience is evident in every detail. Plus, she's always there to answer any questions or address any unexpected issues, which makes a huge difference."
"Wonderful, very professional, I'm delighted with the service they offer"
"Kristian created the website for our business, and over 70% of our customers come to us through it. He's also given us a lot of ideas and advice for other areas of our business. He's definitely been a huge asset, and we highly recommend him."
Common questions about working with us.
B2B SEO targets longer, more specific search queries used by professional buyers rather than consumers. The content strategy focuses on educating multiple stakeholders through a longer decision cycle. Keywords often have lower search volume but much higher value per conversion, sometimes worth thousands or tens of thousands in contract value.
Our B2B SEO engagements typically start at $2,500/month. The investment scales with the complexity of your solution set, number of target verticals, and competitive landscape. Given that a single B2B deal can be worth $50,000+, most clients see strong ROI within 6-9 months.
Many B2B companies reduce trade show spending as organic search delivers consistent pipeline. We recommend a phased approach: maintain your top-performing events while SEO scales up, then reallocate budget based on cost-per-qualified-lead data. Most clients shift 30-50% of event budget within 12 months.
We track leading indicators (rankings, organic traffic, content engagement) alongside lagging indicators (MQLs, SQLs, pipeline value). Monthly reports show progress across the full funnel so you can see momentum building before closed deals appear. We also integrate with your CRM to attribute revenue back to organic search.
Effective B2B content maps to the buyer journey. Top-of-funnel content addresses industry challenges and trends. Mid-funnel content compares approaches and solutions. Bottom-funnel content includes case studies, ROI calculators, and comparison pages. We build a content calendar that covers all three stages.
Both channels have a role. Paid search can deliver immediate leads for high-intent queries while SEO builds long-term pipeline. The key difference is that SEO costs compound favorably over time while paid search costs typically increase as competition grows. Most successful B2B companies run both, shifting more budget to SEO as organic rankings mature.
Beyond rankings and traffic, we focus on pipeline metrics: marketing-qualified leads, sales-qualified leads, and influenced revenue. We set up full-funnel attribution so you can trace a closed deal back to the blog post or service page that started the relationship.
Key concepts behind our strategies.
No pressure. No surprises. Here's exactly what to expect.
Pick a time that works for you. The call takes about 30 minutes and there's zero obligation.
We'll send you a short form to fill out so we come prepared with insights specific to your business.
We'll walk through your current online presence, identify quick wins, and outline a roadmap, whether or not you work with us.
If it's a fit, you'll receive a clear proposal with pricing, timeline, and expected outcomes. No surprises, no hidden fees.
Get a free competitive analysis and see how your search visibility compares to the B2B companies winning your prospects.
Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.