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Construction SEO

SEO for Construction Companies

Stop relying on word-of-mouth and bidding wars. Get homeowners and general contractors finding YOU when they search for builders in your area.

construction company seo contractor marketing general contractor leads builder website
5
Case Studies
0
Industries
8
Cities
5
States
100%
Success Rate
If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days If nothing changes in 30 days
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Excellent
Based on 0 reviews
22+
Industries Served
17+
Years Experience
5
Google Rating
15+
Years in Business

What Construction Clients Typically See

Real outcomes from businesses like yours, within 6-12 months.

15+
New Jobs
per month
$47K
Monthly Revenue
from organic leads
3x
Lead-to-Close Ratio
improvement over paid leads
70%
Google Maps Calls
more calls from Maps listing

Featured Construction Case Study

Sealwise Epoxy brand logo featuring an interlocking geometric diamond icon in dark navy with cream fill, paired with bold uppercase SEALWISE wordmark on a clean white background
Professional ServicesConstruction BrandingLocal SEO

How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company

A cease and desist letter forced a name change. Instead of panicking, they went all in: complete rebrand, conversion-focused website, local SEO domination across a 25-mile radius, commercial market expansion, and social media that kept the phone ringing.

Result
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
$26,240
New Revenue (6 Months)
60 Days
Time to First Leads
Fully Booked
Calendar Status
View Case Study

Construction Marketing Challenges

These are the problems we solve for businesses like yours.

Bidding Against 10 Other Contractors

HomeAdvisor and Thumbtack blast your lead to every GC in town. By the time you call back, three guys already quoted lower. Own your leads instead.

Seasonal Work Droughts

Winter hits and the phone stops ringing. SEO builds a backlog of project inquiries so you're booking spring jobs while competitors sit idle.

Living Off Word-of-Mouth

Referrals are gold, but they're unpredictable. When your last big project wraps up and no one's calling, you need leads you control.

Losing Jobs to Bigger Companies

Large firms dominate Google because they invested in their web presence early. Level the playing field with targeted local SEO.

Is This Right For You?

We're not the right fit for everyone, and that's okay. Here's how to tell.

This is for you if...

  • You want predictable, long-term growth
  • You're tired of paying for ads that stop working
  • You have a quality service and want more people to find it
  • You're ready to invest in your online presence

This isn't for you if...

  • You need leads tomorrow (try paid ads first)
  • You're not willing to invest at least 3 months
  • You want guaranteed #1 rankings (nobody honest can promise that)
  • You're looking for the cheapest option available

SEO vs HomeAdvisor/Thumbtack

Why smart contractors are ditching lead gen platforms

SEO

  • Leads contact YOU directly, no bidding wars
  • Cost per lead drops every month as rankings build
  • Your brand grows, not a platform's
  • Higher close rate: they searched specifically for your services
  • No per-lead fees or surprise charges
  • Builds long-term business equity

HomeAdvisor/Thumbtack

  • Shared with 3-5 other contractors per lead
  • $50-150 per lead and climbing every year
  • You build HomeAdvisor's reputation, not yours
  • Low-quality leads: tire kickers and price shoppers
  • Monthly minimums even when leads are garbage
  • Zero business value built. Stop paying, stop getting calls
How It Works

Your Path to Growth

A simple, proven process from first call to measurable results.

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Free Discovery Call

We learn about your business, goals, and current challenges. No sales pitch, just an honest assessment of what digital marketing can do for you.

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Custom Strategy

We build a tailored plan based on your industry, competition, and budget. You'll know exactly what to expect before spending a dime.

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Execute & Optimize

We implement the strategy and continuously optimize based on real data. Monthly reports keep you in the loop with zero guesswork.

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Measure & Scale

As results compound, we identify new opportunities to grow. Transparent tracking so you always know your ROI.

Services for Construction

Tailored solutions for construction businesses.

Your site loads slow or looks broken on mobile. Google noticed. Did you? If not, you need:

Contractor SEO

Rank for "construction company near me", "home builder [city]", and the exact searches homeowners type when they need a builder.

  • Google Business Profile optimization for contractors
  • Service area pages for every city and county you work in
  • Construction-specific keyword targeting
  • Competitor analysis: see exactly where they rank and why
Learn about SEO

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

AI Optimization for Builders

When homeowners ask ChatGPT "best construction company in [city]" or Perplexity "who should I hire for a home addition", your company needs to show up.

  • Optimize for ChatGPT and Claude contractor recommendations
  • Structure project data so AI tools cite your company
  • Build the online authority signals AI models look for
  • Monitor your presence in AI-generated search results
Learn about AIO

Search Google for what you offer. Someone is showing up and getting calls. Is it you? If not, you need:

Construction Website Design

Your website should book jobs, not just look pretty. Fast-loading, mobile-first sites with click-to-call and project galleries that sell.

  • Before/after project galleries that build trust
  • Click-to-call and instant quote request forms
  • Mobile-first design (70%+ of searches are on phones)
  • License, bond, and insurance trust badges
Learn about Web Design

Is your website getting you new clients? Can you handle more? If not, you need:

Contractor Branding

Look like the established, trustworthy builder you are. Professional branding that wins bids before you even show up.

  • Logo and brand identity that commands premium pricing
  • Vehicle wraps, yard signs, and print materials
  • Consistent brand across trucks, uniforms, and web
  • Professional proposal and estimate templates
Learn about Branding

What to Expect

A realistic timeline for your SEO success.

Day 30

Foundation

Technical fixes, Google Business setup, and baseline audit

  • Google Business Profile fully optimized with project photos
  • Technical SEO audit complete: broken links, speed issues fixed
  • Call tracking set up so every lead is measured
  • Core service pages live (remodeling, additions, new builds, etc.)
Day 60

Building Authority

Local citations, content, and early ranking signals

  • 50+ construction-specific directory listings built
  • Service area pages published for your key cities
  • Project case studies with before/after photos published
  • First ranking improvements visible in local map pack
Day 90

Booked Jobs

Phone ringing with qualified project inquiries

  • Map pack rankings for primary construction keywords
  • Organic traffic growth from service and location pages
  • Trackable phone calls and form submissions from SEO
  • Clear ROI data: cost per lead from SEO vs lead gen platforms

Construction Marketing Investment

Transparent pricing. No hidden fees. Cancel anytime.

Starter

$2,800/mo
Monthly retainer

Dominate local search and start getting found by homeowners and businesses seeking contractors.

Includes

  • SEO (GET FOUND)$2,800/mo
  • Technical SEO audit & fixes
  • Google Business Profile optimization
  • Construction industry content strategy
  • Monthly reporting dashboard
Get Started
Most Popular

Growth

$5,600/mo
Monthly retainer

Dominate both search and AI recommendations for construction companies.

Includes

  • SEO (GET FOUND)$2,800/mo
  • AIO (AI Optimization)$2,800/mo
  • Everything in Starter
  • AI search optimization
  • ChatGPT/Perplexity visibility
  • Dual-channel lead generation
  • Priority support
Get Started

Scale

From $8,300/mo
One-time setup + monthly

Complete digital transformation for construction companies ready to scale.

Includes

  • SEO (GET CHOSEN)$3,500/mo
  • AIO (AI Optimization)$2,800/mo
  • Website Design$4,700 one-time
  • Brand Identity$2,700 one-time
  • Everything in Growth
  • Conversion-optimized website
  • Professional brand identity
  • Full digital ecosystem
  • Dedicated strategist
Schedule Consultation

30-Day Proof Period • Month-to-Month • Prices may vary based on competitive analysis

Our Guarantees to You

We believe in earning your trust, not locking you in.

Every solution is custom-made for your business. No cookie-cutter templates, no recycled strategies. If it doesn't work for your specific situation, we'll make it right.

30-Day Proof Period

See measurable progress within the first 30 days. We track everything so you can see exactly what changed and why.

Performance Guarantee

If we don't hit the agreed-upon targets, we'll work for free until we do. Your success is our reputation.

You Own Everything

Every design, every piece of content, every line of code: it belongs to you. Walk away anytime with all your assets.

Month-to-Month

No long-term contracts. Stay because it's working, not because you're locked in. Cancel anytime with 30 days notice.

Love It Guarantee

Not happy with a deliverable? We'll revise it until you are. Unlimited revisions on branding and design work.

Transparent Reporting

Monthly reports showing exactly what we did, what it cost, and what results it produced. No black-box marketing.

All Construction Case Studies

5 projects showcasing real results.

Learn More

Articles to help you understand construction marketing.

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.

8 min read

Construction Marketing FAQs

Common questions about working with us.

Yes. We work with GCs, remodelers, home builders, commercial contractors, and specialty trades. The core SEO strategy is the same: dominate local search for the services you offer, with adjustments for your specific project types and service areas.

Big companies rank because they showed up first, not because they're better. Local SEO levels the playing field. We target the specific service + city combinations your ideal customers search. A focused local strategy often beats a big company's generic national one.

Google Ads can get calls fast, but you're paying $30-80+ per click for construction keywords. SEO takes 2-4 months to gain traction, but then every call costs nothing. Most of our contractor clients use Ads short-term while SEO builds, then shift budget as organic leads grow.

We plan content and campaigns around construction seasonality. In slower months, we ramp up SEO for spring/summer searches so you're ranked and ready when demand surges. The goal is booking next season's projects before competitors even start marketing.

It varies by market size and competition. SEO generates leads from people who searched for exactly what you do and called you directly. No shared leads, no platform fees, no bidding wars. Results depend on your market, competition, and how aggressively we pursue rankings.

Absolutely. Reviews are a major ranking factor for construction companies. We set up automated review request systems so happy customers leave Google reviews. More 5-star reviews means higher rankings and more trust before prospects even call you.

Other Home Services Industries

What Happens Next

After You Click That Button

No pressure. No surprises. Here's exactly what to expect.

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Book Your Call

Pick a time that works for you. The call takes about 30 minutes and there's zero obligation.

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Quick Intake Form

We'll send you a short form to fill out so we come prepared with insights specific to your business.

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Strategy Session

We'll walk through your current online presence, identify quick wins, and outline a roadmap, whether or not you work with us.

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Clear Proposal

If it's a fit, you'll receive a clear proposal with pricing, timeline, and expected outcomes. No surprises, no hidden fees.

5 Construction Projects

Stop Competing for Shared Leads on Thumbtack

Find out exactly how many homeowners search for construction services in your area every month, and how to reach them first.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.