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Home Services Industry

SEO for Home Service Businesses

Stop paying HomeAdvisor $50+ per lead. Build a sustainable pipeline of homeowners actively searching for your services.

plumber seo hvac marketing contractor leads

Explore Home Services Industries

Browse case studies from specific niches within Home Services:

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Case Studies
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Industries
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Cities
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States
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Success Rate
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Excellent
Based on 0 reviews
22+
Industries Served
17+
Years Experience
5
Google Rating
15+
Years in Business

What Home Services Clients Typically See

Real outcomes from businesses like yours, within 6-12 months.

15+
New Leads
per month
$35K
Avg Monthly Revenue
from organic leads
3x
Online Visibility
increase in search impressions
45%
Cost-Per-Lead
lower than paid ads

Featured Home Services Case Study

Sealwise Epoxy brand logo featuring an interlocking geometric diamond icon in dark navy with cream fill, paired with bold uppercase SEALWISE wordmark on a clean white background
Professional ServicesConstruction BrandingLocal SEO

How a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company

A cease and desist letter forced a name change. Instead of panicking, they went all in: complete rebrand, conversion-focused website, local SEO domination across a 25-mile radius, commercial market expansion, and social media that kept the phone ringing.

Result
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
$26,240
New Revenue (6 Months)
60 Days
Time to First Leads
Fully Booked
Calendar Status
View Case Study

Home Services Marketing Challenges

These are the problems we solve for businesses like yours.

Lead Gen Sites Take Your Profits

HomeAdvisor, Angi, and Thumbtack charge $50-100+ per lead, and you're competing with 3 other contractors for the same job.

Feast or Famine Lead Flow

Some months you're turning down work. Other months, crickets. Build consistent, predictable lead flow.

No-Shows and Tire Kickers

Lead gen sites send anyone with a pulse. SEO brings people actively searching for YOUR services.

Competitors Dominating Google

Search your main service + city. If you're not in the top 3, you're losing jobs to competitors every day.

Is This Right For You?

We're not the right fit for everyone, and that's okay. Here's how to tell.

This is for you if...

  • You want predictable, long-term growth
  • You're tired of paying for ads that stop working
  • You have a quality service and want more people to find it
  • You're ready to invest in your online presence

This isn't for you if...

  • You need leads tomorrow (try paid ads first)
  • You're not willing to invest at least 3 months
  • You want guaranteed #1 rankings (nobody honest can promise that)
  • You're looking for the cheapest option available

SEO vs HomeAdvisor/Angi

Why contractors are leaving lead gen sites

SEO

  • Own your leads, no shared leads
  • Cost decreases over time
  • Builds your brand, not theirs
  • Higher close rates (they searched for you)
  • No minimum spend requirements
  • Leads call you directly

HomeAdvisor/Angi

  • Shared leads with 3-4 competitors
  • $50-100+ per lead, costs rising
  • You're building THEIR brand
  • Low intent leads, many no-shows
  • Monthly minimums and contracts
  • Platform controls the relationship
How It Works

Your Path to Growth

A simple, proven process from first call to measurable results.

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Free Discovery Call

We learn about your business, goals, and current challenges. No sales pitch, just an honest assessment of what digital marketing can do for you.

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Custom Strategy

We build a tailored plan based on your industry, competition, and budget. You'll know exactly what to expect before spending a dime.

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Execute & Optimize

We implement the strategy and continuously optimize based on real data. Monthly reports keep you in the loop with zero guesswork.

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Measure & Scale

As results compound, we identify new opportunities to grow. Transparent tracking so you always know your ROI.

Services for Home Services

Tailored solutions for home services businesses.

Search "plumber near me" in your city. Are you showing up, or is the other guy? If not, you need:

Local SEO

Dominate the "near me" searches. When someone searches "plumber near me" or "HVAC repair [city]", show up first.

  • Google Business Profile optimization
  • Service area pages for each city
  • Local citation building
  • Review generation strategy
Learn about Local SEO

Does your website have a page for every service you offer? Google needs one to rank you. If not, you need:

Service Page SEO

Dedicated pages for every service you offer, optimized to rank and convert.

  • Service-specific landing pages
  • Conversion optimization
  • Schema markup for services
  • Internal linking strategy
Learn about SEO

Your customers have questions. Is your website answering them, or is a competitor? If not, you need:

Content Marketing

Answer homeowner questions before they even pick up the phone. Build trust through helpful content.

  • DIY vs Call a Pro guides
  • Seasonal maintenance content
  • Emergency service pages
  • FAQ content strategy
Learn about Content

Is your website getting you new clients? Can you handle more? If not, you need:

Contractor Websites

Fast, mobile-first websites that convert visitors into booked appointments.

  • Click-to-call buttons
  • Online booking integration
  • Before/after galleries
  • Trust signals and reviews
Learn about Web Design

What to Expect

A realistic timeline for your SEO success.

Day 30

Foundation

Technical fixes and Google Business optimization

  • Google Business Profile fully optimized
  • Technical SEO issues fixed
  • Analytics and call tracking setup
  • Initial service pages live
Day 60

Authority Building

Citations, content, and local visibility

  • 50+ local citations built
  • Service area pages published
  • Review acquisition strategy active
  • First ranking improvements visible
Day 90

Lead Generation

Consistent calls and booked jobs

  • Map pack rankings improved
  • Organic traffic increasing
  • Phone calls from SEO trackable
  • ROI calculations possible

Home Services Marketing Investment

Transparent pricing. No hidden fees. Cancel anytime.

Starter

$2,800/mo
Monthly retainer

Dominate local search and start getting found by homeowners looking for services like yours.

Includes

  • SEO (GET FOUND)$2,800/mo
  • Technical SEO audit & fixes
  • Google Business Profile optimization
  • Home services content strategy
  • Monthly reporting dashboard
Get Started
Most Popular

Growth

$5,600/mo
Monthly retainer

Dominate both search and AI recommendations for home service companies.

Includes

  • SEO (GET FOUND)$2,800/mo
  • AIO (AI Optimization)$2,800/mo
  • Everything in Starter
  • AI search optimization
  • ChatGPT/Perplexity visibility
  • Dual-channel lead generation
  • Priority support
Get Started

Scale

From $8,300/mo
One-time setup + monthly

Complete digital transformation for home service companies ready to scale.

Includes

  • SEO (GET CHOSEN)$3,500/mo
  • AIO (AI Optimization)$2,800/mo
  • Website Design$4,700 one-time
  • Brand Identity$2,700 one-time
  • Everything in Growth
  • Conversion-optimized website
  • Professional brand identity
  • Full digital ecosystem
  • Dedicated strategist
Schedule Consultation

30-Day Proof Period • Month-to-Month • Prices may vary based on competitive analysis

Our Guarantees to You

We believe in earning your trust, not locking you in.

Every solution is custom-made for your business. No cookie-cutter templates, no recycled strategies. If it doesn't work for your specific situation, we'll make it right.

30-Day Proof Period

See measurable progress within the first 30 days. We track everything so you can see exactly what changed and why.

Performance Guarantee

If we don't hit the agreed-upon targets, we'll work for free until we do. Your success is our reputation.

You Own Everything

Every design, every piece of content, every line of code: it belongs to you. Walk away anytime with all your assets.

Month-to-Month

No long-term contracts. Stay because it's working, not because you're locked in. Cancel anytime with 30 days notice.

Love It Guarantee

Not happy with a deliverable? We'll revise it until you are. Unlimited revisions on branding and design work.

Transparent Reporting

Monthly reports showing exactly what we did, what it cost, and what results it produced. No black-box marketing.

All Home Services Case Studies

6 projects showcasing real results.

Learn More

Articles to help you understand home services marketing.

How to Optimize Your Google Business Profile

How to Optimize Your Google Business Profile

Step-by-step guide to optimizing your Google Business Profile for better local search visibility. Learn NAP consistency, categories, reviews, and posting strategies from 15+ years of local SEO experience.

8 min read

Home Services Marketing FAQs

Common questions about working with us.

Our local SEO packages for contractors start at $1,500/month. The exact investment depends on your service area size, competition level, and goals. Most clients see positive ROI within 4-6 months.

Many clients reduce or eliminate their HomeAdvisor spend within 6-12 months of starting SEO. We recommend gradually shifting budget as organic leads increase, so you're never without a lead source.

We work with plumbers, HVAC contractors, electricians, roofers, landscapers, painters, and most home service businesses. The strategies are similar across trades, with adjustments for seasonality and service types.

Ranking timelines depend on competition and your starting point. Most clients see map pack improvements in 30-60 days and organic ranking gains in 60-90 days. Full results typically develop over 6-12 months.

Google Ads can provide immediate leads while SEO builds momentum. Many contractors use ads for emergency services and let SEO handle the rest. We can help you balance both for maximum ROI.

We set up call tracking with dedicated phone numbers so every call from your website is logged and recorded. You'll know exactly how many leads come from SEO vs other sources.

What Happens Next

After You Click That Button

No pressure. No surprises. Here's exactly what to expect.

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Book Your Call

Pick a time that works for you. The call takes about 30 minutes and there's zero obligation.

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Quick Intake Form

We'll send you a short form to fill out so we come prepared with insights specific to your business.

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Strategy Session

We'll walk through your current online presence, identify quick wins, and outline a roadmap, whether or not you work with us.

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Clear Proposal

If it's a fit, you'll receive a clear proposal with pricing, timeline, and expected outcomes. No surprises, no hidden fees.

6 Home Services Projects

Stop Paying $50+ Per Lead to HomeAdvisor

Find out how many homeowners are searching for your services in your area. Let's talk about getting them to call you instead.

No Long-Term Contracts
Free 30-Min Strategy Call
Transparent Reporting

Try it risk-free. If you don't see real progress in 30 days, I'll refund every cent.