Website Design, SEO & AIO for Healthcare Revenue Cycle Management Company

Update, February 2026: 13 AI Overview Citations and Counting

When I published this case study, TriumpHealth’s content appeared in 32 Google AI Overview results. That number keeps growing. On February 14, 2026, I ran a live audit and captured proof of 13 specific search queries where Google’s AI Overview directly cites TriumpHealth as the source.

Every single one of these 13 queries ranks #1. All of them trigger Google’s AI Overview feature with TriumpHealth cited as the authority. And beyond Google, TriumpHealth’s content now surfaces in ChatGPT responses for medical billing and revenue cycle management topics as well.

Here is what the data shows.

The CMS 1500/UB-04 cluster is dominant. Four of the 13 citations are variations of the same CMS 1500 vs UB-04 billing form comparison: “cms 1500 ub 04” (70/mo), “ub04 vs cms 1500” (210/mo), “ub-04 vs cms 1500” (170/mo), and “ub 04 form vs cms 1500” (260/mo). That is 710 monthly searches just from these four variations. Combined with the parent keyword “CMS 1500 form” at 6,600 monthly searches, this single topic cluster represents over 7,000 searches per month where TriumpHealth owns the AI-generated answer. No matter how someone phrases the question, Google points to TriumpHealth.

The remaining nine queries span every core service TriumpHealth offers: medical billing tips (90/mo), non-par provider meaning (50/mo), credentialing for providers (40/mo, $2.71 CPC), charge entry services (70/mo), MIPS optimization (50/mo), dermatology MIPS (210/mo, $2.76 CPC), how to start a DME company (70/mo), MIPS compliance support (90/mo), and physician start-up services (50/mo).

This is the compounding effect of AI Optimization: when content is structured for AI extraction, it does not just appear in one search or one platform. Google’s AI Overview, ChatGPT, Perplexity, and every other system pulling from the web all cite the same authoritative sources. Build the foundation once, and it works across the entire AI search ecosystem. You can read more about how this works on my AI Optimization service page.

The screenshots below are live captures from February 14, 2026.

Want your business showing up in ChatGPT and Google AI Summaries? I can build the same kind of AI visibility for your company. Book a call and I will show you exactly how it works.

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TL;DR

TriumpHealth, a revenue cycle management company in Southlake, Texas, came to me with an outdated website and no organic search visibility. I redesigned their website, then built a full-stack SEO and AI Optimization campaign. The result: 1,004 organic keywords ranking nationally, 69 in the top 3, #1 for “CMS 1500 form” (6,600 monthly searches), and 32 keywords cited in Google AI Overviews. Organic traffic grew 66% year over year, with 65% of visitors finding them through non-branded searches.

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1,004 Keywords. 32 AI Overview Features. One Revenue Cycle Management Company.

When TriumpHealth came to me, they had a problem that’s common in B2B healthcare: great services, outdated website, and zero organic visibility. They provide revenue cycle management for healthcare organizations (provider credentialing, medical billing, MIPS consulting, coding audits), and their expertise was real. Their online presence did not reflect it.

The project started with a website redesign and evolved into a full SEO and AI Optimization campaign. Here’s where they are now.

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The Results

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The Website: Clean, Credible, Conversion-Ready

The first step was replacing their outdated website with something that matched the caliber of their work. Healthcare decision-makers need to trust you before they pick up the phone, and that trust starts with how your website looks and functions.

I designed a clean, modern site built around credibility signals: client testimonials in the hero section, clear service breakdowns, and a professional layout that communicates authority without feeling corporate. The goal was simple. Make it easy for a hospital administrator or practice manager to understand what TriumpHealth does and feel confident reaching out.

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The SEO Strategy: Becoming the Authority in Medical Billing Content

With the website live, the real work started. TriumpHealth operates in a niche where the people searching are highly specific: medical billers, practice administrators, compliance officers, and healthcare executives. They search for terms like “CMS 1500 vs UB-04,” “MIPS compliance for dermatology,” and “how to start a DME company.”

The strategy was full-stack SEO: technical foundation, targeted content, and local optimization working together.

Technical foundation. Site structure, schema markup, page speed, and crawlability. The basics that most agencies skip because they are not flashy. Without this layer, nothing else works.

Content authority. This is where the real gains came from. I built a content strategy targeting the exact questions healthcare professionals ask when they are evaluating revenue cycle management options. Articles on CMS 1500 forms, UB-04 billing, MIPS reporting changes, provider credentialing processes, and DME compliance.

The results speak for themselves: 69 keywords in the top 3 positions. Their article on HCFA 1500 vs UB-04 forms alone drives a significant chunk of their organic traffic, ranking #1 for “CMS 1500 form” with 6,600 monthly searches.

Local optimization. TriumpHealth is based in Southlake, Texas, in the Dallas-Fort Worth metro. Local SEO ensures they show up for healthcare organizations searching for RCM services in the DFW area. The branded search data confirms this: they own their brand SERPs with knowledge panels, sitelinks, and local pack positions.

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The AIO Differentiator: Visible Where AI Pulls Its Answers

Here is what most people miss about the shift happening in search right now. Google’s AI Overviews, ChatGPT, Perplexity, and every other AI tool pulling answers from the web do not pull from every website. They pull from authoritative, well-structured content that directly answers specific questions.

TriumpHealth’s content now appears in 32 Google AI Overviews. That means when a healthcare administrator asks Google’s AI about CMS 1500 forms, MIPS compliance, or provider credentialing, TriumpHealth is the source being cited.

This is not a small thing. Here are some of the keywords where their content shows up in AI Overviews:

• “CMS 1500 vs UB-04” and its variations (combined 1,000+ monthly searches)
• “MIPS consulting” (140 monthly searches, $15.67 CPC)
• “Dermatology MIPS” (210 monthly searches)
• “Charge entry services” (70 monthly searches)
• “How to start a DME company” (70 monthly searches)
• “Home health credentialing” (40 monthly searches, $11.59 CPC)

Every one of those AI Overview citations is a touchpoint where a potential client encounters TriumpHealth’s expertise before they even click through to the website. In an industry where trust and authority determine who gets the contract, that visibility is worth more than any ad placement.

And here is the compounding effect: 36 additional keywords appear in “People Also Ask” boxes, and 74 keywords trigger SERP features. Each one is an extra opportunity to be seen.

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Who This Is Relevant For

This case study is most relevant if you:

• Run a B2B healthcare or professional services company
• Have deep expertise but your website does not reflect it
• Compete in a niche where trust and authority determine who gets the contract
• Want to be the source AI tools cite when people ask questions in your field
• Need organic visibility that compounds over time, not just ad-dependent traffic

Industry fit:

• Revenue cycle management and medical billing companies
• Healthcare consulting firms
• Provider credentialing services
• MIPS compliance consultants
• Any B2B healthcare company where content authority drives business

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What Made This Work

Three things came together on this project.

A website that earns trust instantly. Healthcare decision-makers research before they buy. If your site looks dated or confusing, you have already lost. The redesign gave TriumpHealth a digital presence that matches their expertise.

Content that answers real questions. Not generic “5 tips for medical billing” content. Specific, technical articles that address exactly what healthcare professionals search for. CMS 1500 vs UB-04. MIPS reporting changes for specific specialties. Credentialing process breakdowns. The kind of content that positions you as the expert, because it proves you are one.

AI-ready optimization. Structuring content so AI systems can extract and cite it. This is the piece most companies (and most agencies) are not thinking about yet. The companies that build this foundation now will own the AI search channel for years.