On this page
Let’s Start With the Numbers
| The Investment | The Result |
|---|---|
| Total Cost | $6,500 |
| His Top Wedding Package | $1,900 |
| Bookings to Break Even | 3.4 |
His average wedding booking is $1,900. That means 4 bookings pay for the entire project, and everything after that is profit.
He’s now ranking #1 across 100 miles of Colorado for terms like “wedding DJ” and “wedding DJ Pueblo.”
You think it was worth the investment?
I’ll show you exactly what we did. Then you can decide if this makes sense for your business.
The Results in 5 Days
Day 5 
Day 0 
Light 
Dark Now let’s look at where he started.
The Before: One Page, Invisible
When I first met Owen at his office in Pueblo in mid-December 2025, his online presence was… minimal.
What he had:
- A single-page website with basic contact information
- A Google Business Profile that existed but wasn’t optimized
- Zero visibility in local search
Where he ranked for “wedding DJ”:
Position 20+. That means invisible. When someone in Pueblo searched for a wedding DJ, Owen didn’t exist as far as Google was concerned.
This is the reality for most small business owners. You have a website because you’re “supposed to have one.” But it’s not actually working for you. It’s not bringing in leads. It’s just… there.
Owen had 15 years of experience, 200+ weddings under his belt, and real DJ skills (not just playlist playback). None of that mattered online because Google couldn’t see it.
The Strategy: Make Google Understand What He Does
Here’s something most business owners don’t realize: Google can only rank you for things it understands about your business.
A single-page website tells Google almost nothing. “This person is a DJ in Colorado.” That’s it. No specificity. No geographic signals. No topical authority.
I needed to build a website that clearly communicated:
- What Owen does (wedding DJ, corporate events, private parties, school events)
- Where he does it (Pueblo, Denver, Boulder, Colorado Springs)
- Why he’s qualified (experience, equipment, process)
- What his ideal customers are searching for (wedding music guides)
That required content. Lots of specific, strategic content.
What We Built: 47 Pages of Strategic Content
The final website has 47 pages. Here’s how they break down:
Location × Service Matrix (16 pages)
For every major Colorado city Owen serves, we created dedicated pages for each service type:
| Location | Services Covered |
|---|---|
| Pueblo | Wedding DJ, Corporate Events, Private Parties, School Events |
| Denver | Wedding DJ, Corporate Events, Private Parties, School Events |
| Boulder | Wedding DJ, Corporate Events, Private Parties, School Events |
| Colorado Springs | Wedding DJ, Corporate Events, Private Parties, School Events |
Each page has unique content. Not templates with the city name swapped out. Real, specific content about serving that area.
This tells Google: “Owen provides wedding DJ services in Pueblo” AND “Owen provides wedding DJ services in Denver” AND “Owen provides corporate event DJs in Boulder”… and so on.
One page can only rank for so much. Sixteen pages covering specific location-service combinations can rank for sixteen times as many searches.
Service Deep-Dives (6 pages)
Dedicated pages explaining each service in detail:
- Wedding DJ services
- Corporate event entertainment
- Private party DJs
- School event services
- MC and hosting
- Specialty events
Blog Content Based on Real Search Data (10 posts)
This is where the keyword research paid off.
I didn’t guess what content to create. I researched what soon-to-be-weds were actually searching for. Thousands of people every month search for:
- First dance songs
- Country wedding songs
- Father-daughter dance songs
- Mother-son dance songs
- Bouquet toss songs
- 80s wedding songs
- Wedding prelude songs
- Wedding recessional songs
- Wedding entrance songs
- Bridal party entrance songs
These aren’t random blog topics. These are proven search terms with real monthly volume. Every post was written following Google’s content quality guidelines, providing genuine value to couples planning their weddings.
The result: Owen’s website now shows up when brides are researching their wedding music. Even if they’re not searching for a DJ yet, they find his site. They bookmark it. They remember the name when it’s time to book.
That’s how you build topical authority.
Core Pages (15 pages)
- Homepage
- About page
- Pricing (transparent, which most competitors hide)
- Contact
- FAQ
- Locations hub
- Services hub
- Blog index
- Legal pages
Total: 47 pages of strategic, interconnected content.
The Technical Foundation
A website can have great content and still fail if the technical foundation is weak. Here’s what we built:
PageSpeed: 100/100 on Mobile
This matters more than most business owners realize.
When your website loads slowly, two things happen:
-
Visitors leave. Studies show 53% of mobile users abandon sites that take longer than 3 seconds to load. Every second of delay costs you potential customers.
-
Google ranks you lower. Page speed is a direct ranking factor. Slow sites get pushed down in search results.
Most websites score 40-60 on mobile PageSpeed. Anything above 80 is considered good. Wedding DJ Colorado scores 100.
That’s not common. It required careful optimization of every image, every script, every piece of code. But it means the site loads instantly, which means visitors stay, which means Google rewards it with better rankings.
Schema Markup
Schema markup is code that tells Google exactly what your business does in a language it understands perfectly. We implemented LocalBusiness schema, Service schema, and FAQ schema throughout the site.
Most small business websites don’t have this. It’s an edge that compounds over time.
Internal Linking Architecture
Every page links strategically to related pages. The blog posts link to service pages. Service pages link to location pages. Location pages link back to the main services.
This creates a web of relevance that helps Google understand the site’s structure and passes authority throughout.
Google Business Profile Optimization
The website is only half the equation for local search. The Google Business Profile is equally important.
We optimized:
- Business categories (primary and secondary)
- Service areas
- Business description
- Photos
- Q&A section
- Posts
And critically, we connected the website to the GBP so Google sees them as one unified presence.
The Launch: January 19, 2026
The website was delivered for review on January 19, 2026.
That same day, I did something most people don’t know you can do: I notified Google that the site had changed.
Here’s a tip most small business owners don’t know: You don’t have to wait for Google to discover your website updates. You can tell Google directly that you’ve made changes and request that they look at your site again.
This is done through Google’s webmaster tools. You submit a sitemap (a list of all your pages) and request indexing for your key pages.
Most business owners just publish their site and hope Google finds it eventually. That can take weeks or months. By notifying Google proactively, you can dramatically accelerate the process.
I submitted the sitemap and requested indexing on January 19.
The Results: What Happened Next
48 Hours Later
Within 48 hours of notifying Google, the site started appearing in search results. Not at #1 yet, but visible. Where Owen had been completely invisible (position 20+), he was now showing up in the top 10 for local searches.
6 Days Later (January 25)
For the term “wedding DJ Pueblo” within a 7-mile radius, Owen’s average position was 1.53. Effectively #1.
The heatmap data showed green across nearly every grid point. Where before there was nothing but red (not ranking), now there was almost solid green (ranking #1-3).
2 Weeks Later (February 4)
For the broader term “wedding DJ” across a 100-mile radius covering all of central Colorado:
- 441 data points measured
- Average ranking position: 8.40 (top 10 across the entire region)
- Dominant #1-3 positions throughout Pueblo and expanding outward
For “wedding DJ Pueblo” across the same 100-mile radius: Average position 1.17. That’s #1 almost everywhere.
The Timeline Summary
| Date | What Happened |
|---|---|
| Mid-December 2025 | First meeting at Owen’s office in Pueblo |
| December - January | Research, strategy, content creation, development |
| January 19, 2026 | Website delivered + Google notified |
| January 21 | Site begins appearing in search results |
| January 25 | #1 for “wedding DJ Pueblo” locally |
| February 4 | #1 across 100 miles for local terms |
From invisible to dominant in under 7 weeks total. From website launch to #1 in 6 days.
What This Means for Business
Let me ask you a question: What do you think happens to phone calls when you go from invisible to #1 for “wedding DJ” across an entire state?
It’s too early to share booking numbers (the rankings just happened), but I can tell you what the math suggests:
- “Wedding DJ Colorado” gets searched hundreds of times per month
- “Wedding DJ Pueblo,” “Wedding DJ Denver,” “Wedding DJ Colorado Springs” each add more
- All those music-related blog posts bring in brides researching their weddings
- Owen’s top package is $1,900
If just 4 of those searchers book Owen this year, the project has paid for itself.
Everything after that is pure profit from an asset Owen now owns. Unlike ads, these rankings don’t disappear when you stop paying. The website keeps working.
What Made This Work
This wasn’t magic. It was strategy executed well.
1. Volume of strategic content. 47 pages targeting specific searches, not one page trying to do everything.
2. Technical excellence. 100/100 PageSpeed score. Schema markup. Fast, clean code.
3. Content based on real data. Every blog post targeted searches we knew people were making.
4. Local SEO fundamentals. GBP optimization, location pages, NAP consistency, internal linking.
5. Speed of execution. Google was notified the same day the site launched. No waiting around hoping to be discovered.
And yes, there’s some experience and intuition involved too. Fifteen years of doing this teaches you things that are hard to put in a checklist.
Common Questions
Frequently Asked Questions
Most can, yes. The wedding DJ industry in Colorado is competitive but not impossible. If your business serves a geographic area and people search for what you offer, this strategy applies. The specific timeline varies by competition level and market size.
Three reasons: (1) We launched with substantial content (47 pages), not a thin site that needed to 'grow into' authority. (2) Technical execution was flawless (100/100 PageSpeed). (3) We notified Google proactively instead of waiting to be discovered. Most businesses launch a 5-page site, don't tell Google, and wonder why nothing happens for 6 months.
Keyword research. I used professional SEO tools to find exactly what soon-to-be-weds search for when planning their weddings. Every blog post targets a term with proven monthly search volume. This isn't guessing. It's data.
Most small business websites are digital brochures. They exist, but they don't work. This website is a lead generation machine. Every page is designed to rank for specific searches and convert visitors into inquiries. The difference is strategy and execution.
Compared to a $500 template? Yes. Compared to what it produces? No. Owen needs 4 bookings at his $1,900 rate to break even. After that, every booking driven by the website is profit. Most businesses spend more than $6,500 on ads annually and own nothing at the end.
More competition means more content needed and potentially longer timelines. A plumber in Denver faces more competition than a wedding DJ in Pueblo. But the strategy scales. I've done this for construction companies, medical practices, and e-commerce stores. The principles are the same.
Through Google Search Console (free tool). You verify ownership of your site, submit a sitemap, and can request indexing for specific pages. Most business owners don't know this exists. It's one of the reasons DIY websites sit invisible for months.
Rankings are an asset, not a guarantee. They persist much longer than paid ads (which disappear instantly when you stop paying). With occasional maintenance and continued content, rankings typically hold or improve. Without any attention, they slowly decay over 12-24 months. But even then, you're not starting from zero like you would with ads.
Ads are faster for day-one visibility, yes. But ads are rent. You pay monthly forever. Stop paying, traffic stops. This website is ownership. The $6,500 investment creates an asset that keeps producing. For most local businesses, the math favors SEO over 12-24 months.
Probably. If you serve a local area and people search for what you offer, this approach works. The specifics vary by industry and competition. I'm happy to look at your situation and tell you honestly whether this makes sense for you.
The Bottom Line
$6,500 invested. 47 pages built. 100/100 PageSpeed score. #1 rankings across 100 miles in 6 days.
Owen went from invisible to dominant in under two months. His website now works for him 24/7, attracting brides searching for wedding DJs across all of Colorado.
I’ve given you real numbers. The investment, the timeline, the results. You can do the math yourself.
I’m confident I can achieve similar results for your business. Not identical (every market is different), but the same strategic approach that turns a website from a digital brochure into a lead generation asset.
If you’re a local business owner tired of being invisible online, let’s talk. I’ll look at your situation and tell you honestly what’s possible.
No pressure. No pitch. Just an honest assessment of whether this makes sense for you.
Case study by
Kristian Kreaktive
Founder & Lead Strategist at Digital Marketing Services
17+ years of experience helping small businesses grow their online presence through strategic SEO, web design, and branding.
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